Randstad Hong Kong releases the 13th Employer Brand Research, based on insights from 2,599 respondents. Work-life balance has reclaimed its position as the leading Employee Value Proposition (EVP) driver for talent in Hong Kong, once again surpassing salary and benefits after a one-year gap Disengaged employees are 12% more likely to consider leaving their jobs, with poor work-life balance cited as the primary reason for demotivation 38% of Gen Z feel more motivated because of good changes in leadership and culture Gen X professionals are increasingly stepping back from using AI at work, with only 20% reporting frequent usage, a 6-point decline compared to 2024 HONG KONG, June 24, 2025 /PRNewswire/ — “Work-life balance” reclaimed top position as the top employee value proposition (EVP) driver for talent in Hong Kong SAR, surpassing “attractive salary and benefits” again after a year. Randstad, the world’s largest talent company, today released its full 2025 Employer Brand Research report in Hong Kong SAR. Commissioned by Randstad and independently conducted by Kantar, this annual study is the world’s most comprehensive employer brand research, surveying over 170,000 people globally, including 2,599 respondents in Hong Kong SAR. Benjamin Elms, Managing Director at Randstad Hong Kong commented, “Talent expectations are much more multi-faceted now. To put the research data simply, employees are expecting fair and equal support from their employers in return for their work contributions. In particular, work-life balance is set to become a key factor in attracting and retaining talent as salaries and benefits become increasingly competitive. As alternative income and flexible employment become more accessible to everyone, work-life balance stands out as a key factor that sets employers apart.” top 5 most important EVP factors when thinking about an ideal employer (from a list of 16)