Pharmaceutical firm Unilab, Inc. and health and beauty retailer Watsons Philippines have launched the #ShareTheAlaga campaign, a nationwide initiative promoting the Filipino value of alaga, or genuine care, in customer service and community health efforts.Unveiled during Unilab鈥檚 80th anniversary, the campaign includes promotional events such as All-Out Alaga Day, exclusive Unilab bundles, and upcoming medical missions in key cities. But at its core, the initiative focuses on turning everyday moments into lasting acts of care.鈥淲hat defines us is more than our portfolio鈥攊t鈥檚 our purpose and values,鈥 said Sebastian Baquiran, Unilab president and CEO. 鈥淭oday, we bring those values to life through #ShareTheAlaga with Watsons, a partner that shares our passion for helping every Filipino look good, feel great, and live well.鈥漈he campaign鈥檚 centerpiece is a short film inspired by a true story: a boy raised with consistent care by his mother who grows up to become a doctor serving remote communities.鈥淭hat鈥檚 a genuine story. Simpleng alaga, malaki ang nagagawa. From one small act of care from home, it rippled through the patients served by this doctor, who dedicated himself to serving as many communities as he can.鈥 Panlilio said. Watsons Philippines also highlighted the shared vision behind the partnership. 鈥淎t Watsons, we believe every store should feel like a space where customers are truly looked after,鈥 said Joweeh Liao, Watsons director for health. 鈥淭his isn鈥檛 just a campaign鈥攊t鈥檚 a celebration of our shared commitment to care.鈥漈hrough #ShareTheAlaga, both companies aim to emphasize that true care is not just transactional, but relational鈥攑assed from person to person in both quiet gestures and everyday service.