By Aghaddir Ali
Dubai: Dubai International Airport has welcomed a new initiative that鈥檚 turning heads and hearts. The 鈥淚deal Face 2鈥 booth, launched by the General Directorate of Residency and Foreigners Affairs 鈥 Dubai (GDRFA), invites travelers and residents alike to celebrate good behavior, respect, and community spirit 鈥 all under the powerful theme, 鈥淭his is the Dubai We Want.鈥漈he booth, located in Terminal 3 Departures, is open daily from July 1 to 13, 2025. It offers an interactive space where visitors can learn about the values the initiative promotes, take part in creative activities, and even share stories of people whose actions reflect kindness, honesty, and respect. Visitors are also invited to make a personal pledge to uphold these values, helping to spread a culture of positive conduct.The launch event was attended by Lieutenant General Mohammed Ahmed Al Marri, Director General of GDRFA Dubai, along with Majed Al Joker, COO of Dubai Airports; Major General Obaid Muhair Bin Suroor, Deputy Director General; Essa Al Shamsi, SVP of Passenger Terminal Operations at Dubai Airports; and other senior officials. During their visit, they explored the booth鈥檚 different sections and engaged with its team.. What makes the 鈥淚deal Face 2鈥 booth stand out is its real human touch. Through storytelling, hands-on activities, and a warm welcome from the hosting team, the booth invites every visitor to be part of something meaningful. Those who鈥檝e gone above and beyond in their daily lives to embody these values are recognized with a symbolic thank-you card that reads: 鈥淭he Ideal Face 鈥 This is the Dubai We Want.鈥滾ieutenant General Al Marri highlighted that this initiative brings the UAE鈥檚 values to life 鈥 turning ideas like respect and responsibility into real, everyday actions. He said it reflects Dubai鈥檚 vision of being a global example of kindness, cooperation, and strong community bonds.The initiative is not only about honoring good behavior 鈥 it鈥檚 also about listening. The booth was designed to create an open space for dialogue, where people can share their thoughts and hopes. It鈥檚 part of GDRFA Dubai鈥檚 broader mission to stay connected to the community and improve quality of life through responsive, people-first services.Even if you can鈥檛 visit the booth in person, you can still take part online by visiting the initiative鈥檚 official page. There, individuals can share their own inspiring stories or make a digital pledge to support the values that help make Dubai the inclusive, respectful city it鈥檚 known to be.