By Danielle Amato Editor
The best sales set to rival Amazon with better than Prime Day prices on big named brands – see deals on Le Creuset, Ninja, Dyson, Vax and more
Forget Amazon, these are the deals events really worth your time
SHOPPING: Everything you need to know about Amazon Prime Day
By DANIELLE AMATO
Published: 08:15 BST, 4 July 2025 | Updated: 08:22 BST, 4 July 2025
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Amazon Prime Day starts next week in the UK and runs from the 8th to the 11th July. It’s the retail giant’s longest Prime event to date.
But big annual sales, don’t always mean the best prices. Finding the best deal, often means shopping around – and I’ve done that for you.
If you’re not a Prime member, or aren’t interested in scrolling thousands of Amazon’s Prime Day deals (that while good, might not be the best) there are plenty of other brands offering Prime-like prices on everything from kitchen essentials like pans and mugs to vacuum cleaners and tech.
We’ve spotted some mega deals events with discounts that are just as good as Amazon – and even some that you won’t find on the site.
You’ll be pleased to know these include deals on summer essential fans, cool boxes and ice cream makers – ideal if you’re looking to make this year’s heatwave a little more bearable.
If you’re due a vacuum upgrade, a new Ninja kitchen item or simply need to stock up on the essentials, these are the best sales to shop instead.
The brands rivalling Amazon Prime day this summer
The Argos summer sale is in full swing and there are plenty of deals on travel, tech and home products, including some we’ve tried and tested ourselves. After scouring the site for deals, these are the best and, in our opinion, most useful discounts we’ve found.
TCL 43in 4K Ultra QLED TV Now £198
This budget-friendly TV is hugely popular with reviewers who say it has great sound and picture quality for the price.
Karcher WV5 Plus window vac Now £60
This is one of the best window vacs you can buy and right now it’s £30 off. Great for windows, spills and spot cleaning.
Vax Blade 4 cordless vacuum Now £149.99
Save £70 on this lightweight vacuum with adjustable floor head, crevice tool and wall mounting for easy storage.
Oral-B iO2 electric toothbrush Now £45
This well-reviewed toothbrush is better than half price. It comes with 3 cleaning modes, 3 speed settings, a timer and pressure sensor.
John Lewis
Retail giants John Lewis are also getting in on the summer sale action with huge discounts across home, tech, garden and more. Get savings of up to 50% on certain items and Amazon price matching on summer must-haves like BBQs. There are also some great prices on the brands own cooling, including this excellent handheld fan.
Grillstream SmashGrill Gas BBQ Now £224
This 3-burner gas BBQ is perfect for smash burgers and other flat top grill favourites. Be quick though, it’s reduced to clear.
Nespresso Vertuo Next in Black Now £118.91
Our favourite Nespresso machine is on offer at John Lewis and even cheaper than Amazon, saving you £30 on the usual price.
Shark FlexBreeze Pro Mist fan Now £214.60
This refreshing outdoor fan with misting function has been price matched against Amazon and is now at its lowest-ever price
Dyson SuperSonic hairdryer Now £279.99
Save £50 on Dyson’s ultra premium hairdryer. Suitable for all hair types, this model comes with three attachments.
Le Creuset
Everyone loves a Le Creuset bargain and in its current summer sale there’s plenty on offer – including some great finds that aren’t discounted on Amazon. Highlights include mugs, pans and bakeware. Not all colours are discounted but there are still some impressive deals with 40% off.
Check out Le Creuset’s summer sale in its entirety or shop our top picks below:
Peach stoneware mug Now £10.20
This summery mug is ideal for tea and coffee and now has a whopping 40% off.
Kone Kettle in white Now £59
Save £40 on this Le Creuset classic, featuring a foldable handle, wide base and good 1.6L capacity.
3-ply non-stick casserole dish Now £140
This dual handle stainless steel dish is 24cm wide with a no-stick coating for easy cleaning. Ideal for risottos and now 40% off.
Stoneware classic dish in green Now £22
Perfect for solo meals and side dishes, this 18cm dish is £15 off for a limited time.
Shark have some impressive deals across cleaning and beauty right now, including some website exclusives you won’t find elsewhere. If you’ve been considering a new vacuum or want to treat yourself to a new beauty buy, now is a good time.
You can shop all Shark deals now but these are our top picks from the sale:
Shark PowerPro Pet vacuum Now £189.99
Shark’s popular cordless vacuum with floor detect and pet cleaning tool is £90 cheaper.
Shark FlexBreeze HydroGo fan Now £99.99
Save £90 on this portable, cordless fan that can be used with water for a cooling mist.
Kitchen favourites Ninja are also offering discounts on a wide selection of products including the new Ninja Crispi, knife sets and variety of summer essentials.
Our favourite deals are below but you can shop all of Ninja’s deals online now.
Ninja MAX 6in1 Dual Zone air fryer Now £179.99
Air fry, bake, roast, dehydrate and save £40 on this 9.5L air fryer – ideal for couples.
Ninja Creami ice cream bundle Now £169
Save £57 on this ice cream maker bundle, which comes with a whopping seven tubs.
Do you really get better deals on Prime Day?
With hundreds of deals going live throughout Prime week, you’d be right to think that not every deal is worth shouting about.
Some discounts only offer a few pounds off a product’s usual price, while other deals can be found outside of the Prime Day sales.
Despite this, you can still nab a bargain during Prime Day.
More often than not, you’ll see certain products discounted to their lowest-ever price and when that happens, we’ll let you know. You can follow our Prime Day deals roundups to get the lowdown on the latest deals.
We’d always suggest checking the price of a product you’re looking to buy a week or so before the deals period begins and comparing this to the Prime Day deal price.
Should I wait until Black Friday?
Not necessarily. There was a time when Black Friday offered the most exclusive deals around, especially in stores.
However, with more people swapping the high street for online shopping, these mega deals have disappeared in recent years, often replaced by ‘slightly cheaper than usual’ prices.
You can still get a great bargain during Black Friday, but not everything is significantly cheaper than other deals periods. Occasionally, retailers will sometimes hold back deals on newer products that have only been released a few months prior.
We’re always on the lookout for the best deals for our readers, so be sure to check the website for the best Black Friday deals when November arrives.
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The best sales set to rival Amazon with better than Prime Day prices on big named brands – see deals on Le Creuset, Ninja, Dyson, Vax and more
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