The best new makeup, skincare and haircare launches this July 2025

By Aaliyah Harry

The best new makeup, skincare and haircare launches this July 2025

To me, July always signals the true start of summer beauty. As the weather has started heating up, it’s officially time to lighten up your beauty routine.

Think skin tints over full coverage, humidity-proof hair tricks, and scents that smell like sun-drenched skin.We’re now leaning into Hailey Bieber- approved glazed blush and pops of colour for festival season. As for summer nails, we’re ditching the spring pastel’s for fun mix-and-match design’s and bright, bold colours.

Now that holiday plans are in full swing, we’re also trying to find the best mini beauty products that will fit in our beach bag and carry-on’s.

From beachy waves to bronzed cheeks and SPF that doubles as skincare, here’s everything you need to survive (and thrive) in the heat- while still looking like that girl.

How we chose:

Performance and personal testimony: The best beauty buys chosen below are products that our beauty writer, Aaliyah Harry personally rates.

High performance and consistent use: All the picks selected have been used consistently and as a beauty writer who is well informed, they have all been selected carefully. The products vary, spanning from moisturisers to hairspray, but are united in the fact that they are all high-performing products.

HELLO!’s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.

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