When you’re running sales at a scrappy startup, every decision matters. Do you really need more software? The answer is usually no. But before you know it, you’re drowning in spreadsheets, sticky notes, and huge gaps in memory about where you left off with a customer.
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Your growing business needs a proper CRM, or customer relationship management, system. But the budget is tight, so you’re not ready to commit to expensive monthly subscriptions. Thankfully, you’ve got a significant number of free CRM options available. And just because it’s “free,” doesn’t mean it’s low quality. Many premium CRM vendors offer limited access to their platform free of charge, as long as your needs are reasonable. So if you’re thinking about getting a CRM but don’t feel ready to pull out your credit card just yet, here are the best options for you.
What is the best free CRM software right now?
While there’s more than one good choice, my top pick for a free CRM has got to be HubSpot. The platform offers unlimited users and contacts (up to 1 million), email marketing, landing pages, live chat, and a powerful reporting tool — all completely free. I was genuinely struck by how much HubSpot packs into its free tier, without limitations to force quick upgrades.
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When evaluating these platforms, I focused on five key factors that matter most to growing businesses. First, I tested the actual usability. How quickly could I get up and running without up-front training? Second, I examined the contact and deal management capabilities, since that’s the core of any CRM. Third, I looked at integration options, because your CRM needs to play nicely with other tools. Keep reading for more details on my top picks.
The best free CRM software in 2025
Other CRM tools to consider