By Our Staff
St. Jude India ChildCare Centres, in partnership with Ogilvy Mumbai, has launched 鈥楻enu Vs The City鈥, a campaign that tells a story of resilience, struggle and hope.
Said Anil Nair, CEO, St. Jude India ChildCare Centres: 鈥淲hile cancer treatment has become more accessible and affordable thanks to government schemes, many families still face the challenge of travelling long distances and finding a safe, hygienic place to stay in cities. This film, crafted by the committed teams at Ogilvy India and Hungry Films, sheds light on the struggles of the lesser privileged during treatment.鈥
Added Fritz Gonsalves and Jayesh Raut, Executive Creative Directors, Ogilvy Mumbai: 鈥淲orking on a brand like St. Jude India ChildCare Centres is truly a privilege. The work that this organisation does is genuinely inspiring. Our sole aim is to raise awareness about the work they do and encourage donations so that the thousands of children who travel to big cities for free cancer treatment are not forced to live on the streets while undergoing treatment.鈥