Smoke Lab, the homegrown vodka brand from the NV Group, has onboarded Actimedia PR & Digital for its overall communications mandate.
Said Varun Jain, Founder, Smoke Lab Vodka: 鈥淪ince inception, we鈥檝e kept our eyes on one goal 鈥 to create a world-class vodka brand from India. As we remain focussed on consolidating that vision, we are very happy to have Actimedia support us with their expertise and understanding of the lifestyle and business space.鈥
Added Amitabh Saksena, Founder and Director, Actimedia PR & Digital: 鈥淎s Smoke Lab enters an exciting, action-packed phase, repositioning itself both in India and globally, we are excited to assist in creating a fresh communications approach and strategy for the 鈥楳ake in India鈥 brand. The brand not only has a great design aesthetic, it has also crafted some of the boldest, most authentic flavours of spirits from pure Indian ingredients. We look forward to amplifying their story through our multi-platform approach,鈥