By Stephen McMullin
Smirnoff is proud to announce its return to Electric Picnic 2025, as part of Smirnoff Sound Nation – the brand’s new music platform. At Smirnoff, we believe music is for everyone and that’s why we’re committed to opening up the world of live music to more people, with a focus on accessibility, self-expression and shared experiences. Smirnoff Sound Nation is all about creating immersive, inclusive spaces where every music lover feels welcome, seen and part of the moment.