Female founders hoping for their big business break
Certificate: pg
The Apprentice, but for girls only, this is hosted by British businesswoman Emma Grede (who’s had guest slots on Dragons’ Den) and model Ashley Graham, who act as mentors and investors for six women who have 40 days to turn their side hustle into a full-time business.
The first step is pitch their ideas – and not all of them make the cut. As much as this is a warm and supportive environment for the female founders, many of whom have sob stories, not everyone can get the leg-up and investment money they need. For some of the crazier ideas (holy water anyone?), you can’t really blame Grede and Graham for saying no.
This is reality TV contest with a very familiar format that taps into the glorified rejection of the nine-to-five favoured by Gen-Z, and celebrates women fuelled by passion and determination to succeed on their own. (Two series)