Shark Tank India’s new ad, ahead of season 5, has been quite a rage as it uses dark comedy to call out the toxic work culture at a time when many top corporate bosses are calling for extended work hours. The one-minute and 40-second ad takes a very unusual route, highlighting so called “hardships” of CEOs as their employees leave their work to chase something bigger. The satirical approach hits a special chord among those who always wanted to build something of their own but could never muster the courage to do so, ending up working in a corporate setup under the pressure of timelines and deadlines. The ad sarcastically opens up with a scene where the CEO is seen lamenting that now he will have to carry his own golf club and even show up to the office because employees have now dared to leave their jobs to launch their own startups. The ad also taunts the 70-hour work week that was first floated by Infosys co-founder Narayana Murthy. The creators of this ad flip the script further, suggesting people should work through weddings, funerals, and even their own death, till AI finally takes over. This pitch definitely hits hard, compelling people to take note of the hustle culture in a corporate setup. Lastly, the sales pitch is also quite unique — asking viewers not to register for Shark Tank India, instead, keep serving the CEOs. That’s where the satire cuts deepest, by pretending to champion hustle culture, it cleverly exposes its emptiness, reframing entrepreneurship not as a dream but as a way out of the grind. Shark Tank India has dabbled in bold narratives before — its viral Season 3 “Corporate Bidaai” campaign struck a similar chord. But this latest campaign pushes further, shedding the startup gloss to take on the role of cultural critic, questioning the very system it thrives within. Get Latest News live on Times Now along with Breaking News and Top Headlines from Business, Companies and around the world.