Prius Communications has unveiled a brand campaign for Centre for Sight (CFS) -eye hospital chains 鈥 with a PR campaign featuring model Milind Soman.
Speaking on the healthcare campaign鈥檚 impact, Baldev Raj, Founder and Chief, Prius Brand and Business Partner, said: 鈥淲e don鈥檛 just amplify campaigns 鈥 we engineer movements. With Centre for Sight and Milind Soman, we successfully amplified a powerful narrative that transcends typical hospital advertising. This campaign redefines how health brands connect with aspirational India 鈥 through purpose, people, and platforms.鈥