By Ettech Last Updated
Pune-based Persistent Systems appointed Shimona Chadha as chief marketing officer, according to an exchange filing on Thursday. In her new role, Chadha will be responsible for driving the company鈥檚 global marketing strategy, strengthening brand positioning, and enabling business growth through integrated marketing initiatives, the company told the exchanges. She will be a member of Persistent鈥檚 executive leadership team and will be based in New Jersey, US.Chadha joins Persistent from HCLTech, where she served as vice president and head of North America vertical marketing. As part of HCLTech鈥檚 senior marketing leadership team, she drove revenue growth and was instrumental in building a generative AI-powered marketing engine for improved brand visibility, go-to-market effectiveness, and pipeline conversion in high-value markets.Chadha has also held senior leadership roles and led customer-focused growth strategies at Vodafone Idea and Abbott. 鈥淲e are thrilled to welcome Shimona to Persistent as we accelerate our AI-led, platform-driven services strategy… Shimona brings a results-oriented, data-informed approach to marketing, aligning brand strategy with business objectives to deliver measurable outcomes. Her leadership will be critical in strengthening market engagement, enabling go-to-market impact, and amplifying Persistent鈥檚 differentiation in the industry,鈥 said Persistent CEO Sandeep Kalra. 鈥淧ersistent鈥檚 strong momentum, forward-thinking leadership culture, and distinctive global ambitions make this a defining moment to join the company and contribute to its inspiring journey. Marketing plays a pivotal role in scaling revenue, strengthening brand relevance, and shaping how we consistently show up and win the market. I鈥檓 excited to help expand that impact with purpose and precision,鈥 Chadha said on her appointment.Persistent shares closed 1.2% lower on Thursday, against a 0.2% decline in the benchmark Sensex.