The NFL player Travis Kelce recently became well-known on the internet, not because of his skill on the field, but because of a bold admirer who had a tattoo of an almost nude image of him on their thigh. Accelerator energy drinks, which Kelce promotes, started a social media competition that led to the creation of this tattoo. One fan went too far after the challenge urged admirers to ink themselves with a pinup-style image of Kelce. Fans and social media users alike were immediately drawn to the tattoo, which depicts Kelce in a dramatic and audacious manner. It has since received hundreds of likes and comments and features the athlete holding an Accelerator can in a pinup fashion. The tattoo’s exposure was increased when Travis and his brother, Jason Kelce, posted it to Instagram. Their post read, “Somebody took Accelerator up on their offer!”. This amusing exchange demonstrates the brothers’ fun nature and their contact with fans. Interestingly, Taylor Swift’s unexpected visit to the TEU camp, which Kelce co-founded, coincided with this viral tattoo moment. Her appearance increased the level of interest and conjecture about the relationship between the pop icon and the NFL player. Given the new tattoo craze that has taken over social media, fans are excited to watch how this connection develops. This incident demonstrates how Travis Kelce’s combination of pop cultural relevance and sports popularity continues to alter the laws of athlete stardom, in addition to highlighting the influence of social media on celebrity culture. Both the sports and entertainment industries continue to pay attention to Kelce as he manages his NFL career and his relationship with Taylor Swift.