By DC Correspondent
Ahead of an outstanding debut at Paris Fashion Week, Critically acclaimed rapper, singer-songwriter and entrepreneur Badshah is set to make a landmark entry into India鈥檚 rapidly expanding quick service restaurant (QSR) industry with the launch of his brand-new venture 鈥 鈥楤adboy Pizza鈥, a mass-premium pizza QSR chain. The brand is being launched in strategic collaboration with Ghost Kitchens India, one of India鈥檚 largest cloud kitchen-led F&B companies, helmed by serial entrepreneur Karan Tanna.Ahead of the launch, a viral marketing campaign featuring Badshah in a heated dispute and being slapped by a pizza flooded the internet with an objective to leverage the brand’s tagline, 鈥榩izza that slaps鈥. This strategic move garnered over 8 million views across social media platforms, generating significant pre-launch momentum for his new venture.Currently operating from a flagship boutique outlet in Andheri, Mumbai, the brand is targeting to scale to 50 outlets across India鈥檚 top five metros over the course of the next three years, with the objective of achieving an annual recurring revenue (ARR) of 鈧150 crores. Designed as a hybrid format comprising dine-in outlets and cloud kitchens, the brand aspires to deliver a consistently elevated, premium pizza experience rooted in cultural relevance, authenticity and accessibility 鈥 qualities closely aligned with Badshah鈥檚 personal identity: desi, chic and unapologetically authentic.In a fast-changing consumer environment where Gen Z and Gen Alpha audiences are increasingly gravitating towards culturally resonant, purpose-driven brands over legacy global chains, Badboy Pizza is built with a vision to tap into this shift 鈥 offering an aspirational and relatable brand that mirrors the evolving identity and aspirations of young India. With an elaborate 50-item cosmopolitan menu, Badboy Pizza offers a sophisticated and innovative culinary experience at an average per-person cost of 鈧400, aligning with national popular pizza chains and making it accessible to a broad and discerning audience.Badshah (Aditya Prateek Singh Sisodia) brings to this venture his deep entrepreneurial pedigree. His diversified portfolio includes fashion label (Badfit), nightlife venue (Dragonfly), fine dining restaurants (Sago, Sidera, Sivelle) media ventures (Pentertainment 0075, Aaho TV, Apra Films, After Hours), along with strategic investments in high-growth platforms such as Droom, Ultimate Kho Kho and Crickpe.Badshah shares, “Badboy Pizza is an extension of my personality 鈥 rooted, bold and real and this launch is special since I鈥檝e always dreamt of having my own pizza chain! Drawing upon diverse culinary experiences from my travels over the years, my vision was to forge a brand that embodies international quality while resonating deeply with homegrown appeal. Partnering with Karan Tanna and Ghost Kitchens ensures we鈥檙e building not just a brand, but a truly world class and accessible culinary experience.鈥滸host Kitchens India is a category leader in cloud-first food businesses, currently operating 12 delivery-first brands including Starboy Pizza, New York Waffles, and Speak Burgers by Chef Vicky Ratnani. Known for its tech-enabled, highly efficient operating model, the company processes over 1.2 lakh orders per month, and has recorded 60% YoY growth. In 2024, it secured $5 million in Series A funding from GVFL and NB Ventures, accelerating its strategic roadmap through acquisitions and national expansion. Karan Tanna, CEO, Ghost Kitchens India states, 鈥淏adboy Pizza is poised to be the most exciting QSR launch of the decade. The brand reimagines what scalable QSRs of the future will look like. Badshah鈥檚 ability to shape trends and influence youth culture gives this brand an unmatched edge. Together, we鈥檙e building the future of QSR experiences in India.鈥滳entral to the Badboy Pizza ethos is an unwavering commitment to quality, positioning each creation as the true hero. The brand distinguishes itself through two core differentiators: its exceptional crust and its bold, flavour-first philosophy. All pizzas are meticulously crafted using premium Italian flour and undergo a 48-hour cold fermentation process, yielding a crust that boasts a perfect symphony of crispiness on the exterior and a light, airy interior鈥攁 textural hallmark rarely encountered in conventional QSR offerings.The menu at Badboy Pizza embodies an imaginative and daring approach to flavor blending, seamlessly integrating authentic Indian tastes with internationally inspired culinary traditions from Italy, America, Argentina and the Middle East. The global pizza flavors include Smoky BBQ (American), Meh-Hee-Koh (Mexican), Dynamite Schezwan (Indo-Chinese), Korean Spice (Korean), Chicken Shawarma (Middle Eastern), Hollywood Salmon (American – Bay Area), Truffle Cacio-E-Pepe (Italian), Chimmichuri Messidona (Argentinian) and Burmese Khow Suey (Burmese). Indian-inspired flavors celebrate regional diversity with Tandoori Tikka and Aloo…