MultiChoice Nigeria Struggles To Retain Subscribers, Cuts DStv, GOtv Subscription Price By 50%

MultiChoice Nigeria Struggles To Retain Subscribers, Cuts DStv, GOtv Subscription Price By 50%

MultiChoice Nigeria, owners of DStv and GOtv pay Television has reduced its subscription fee by 50 percent for all packages after the country鈥檚 The Federal Competition and Consumer Protection Commission (FCCPC) plan to arraign its Chief Executive Officer, John Ugbe in court over obstruction of investigation, others allegations.

In a statement in Tuesday signed by Ugbe, the company announced a significant subscription fee price drop.

The company however stated that, the price slash was in response to 鈥渢o the noticeable economic impact on the everyday lives of Nigerians.鈥

MultiChoice Nigeria鈥檚 subscription revenue declined by 44 per cent to $197.74m in the financial year ended March 2025, down from $355.93m recorded in the same period a year earlier, as rising inflation and a worsening economic climate triggered a mass exit of subscribers.

Between March 2023 and March 2025,the company lost 1.4 million subscribers.

鈥淲e want to ensure our customers feel appreciated and have access to the best entertainment every day鈥, the company added.

Meanwhile, DAILY POST reports that the company鈥檚 reduction comes after FCCPC on Tuesday filed charges to arraign Ugbe and top directors of the firm over allegations of obstructing investigations.

Also in May 8, 2025 the Federal High Court in Abuja dismissed MultiChoice Nigeria Limited鈥檚 suit seeking to uphold its DStv and GOtv price latest increases in Nigeria. The ruling handed FCCPC victory over MultiChoice Nigeria regarding arbitrary price hike of its subscription.

The development is not unconnected to MultiChoice Nigeria several price hikes in the last two years.

The company increased its DStv and GOtv bouquet prices three times within 12 months 鈥 first in April 2023, followed by another hike in November 2023, and a third announced in April 2024, which took effect on May 1.

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