From its early days in Old Trafford to the wardrobes of A-listers, Adonola is a true Manchester success story. As the brainchild of Monton-born brothers Hyrum and Josh Cook, the fashionable athleisure brand combines homegrown ambition with global appeal. But behind the Instagram-worthy loungewear is a story rooted in family and northern graft. “There was a garage full of sewing machines and I can still remember the smell and sounds, it was so exciting to help them,” Josh told the Manchester Evening News in 2017 . “We would wake up early and make the gruelling 6am market trips around the north west but we loved it.” Their early love for sewing 鈥 inspired by grandparents who cut and sewed bridesmaid dresses 鈥 laid the foundation for the business that launched in November 2015. But it wasn’t until May 2020 when the brand really hit its stride. In the first Covid lockdown, remote work and home workouts fuelled the demand for comfy, chic clothes, and tight waistbands were quickly banished to the back of the wardrobe. With the help of TikTok’s ‘clean girl aesthetic’, a style trend emphasising a minimalist, effortlessly chic and polished look, Adanola’s Ultimate Leggings went viral 鈥 and global 鈥 and have remained the brand’s best-selling product. Now, Adanola is one of the North West’s fastest-growing companies, ranking fourth on The Sunday Times 100 list released today (June 27). With 128 per cent sales growth over the past three years and reporting 拢84.4m in its latest sales, it is Manchester’s fastest-growing brand. In the last financial year, the brand more than doubled its turnover, jumping from 拢27.8m to 拢57.1m, and recorded a pre-tax profit of 拢18.9m, Business Live reports . Its sleek, minimalist look 鈥 combined with Influencer-led campaigns and clever social media marketing 鈥 has helped it crack the notoriously competitive athleisure market, which is worth over 拢315.1bn globally and set to reach 拢538.6bn by 2030. With the likes of Kendal Jenner fronting campaigns, and Maya Jama, Michelle Keegan and Molly-Mae Hague all spotted wearing Adanola, its influence is only getting stronger 鈥 in both the UK and US. Despite its success, the brand’s heart is still in Manchester. After starting in Old Trafford’s Empress Business Centre, Adanola HQ moved into a 13,000 sq ft office at the historic, Grade II-listed Dantzic building in the NOMA district in 2023, and doubled that footprint less than a year later. The Cook brothers vowed eight years ago to keep their headquarters firmly here, stating that the city has “done a lot for fashion” 鈥 and they have kept to their word, even as the brand goes global. Last year, the brothers appointed former Gymshark Chief Commercial Officer, Niran Chana, as Adanola’s new CEO. 鈥淥ur goal is to ensure the brand is accessible to as many people as possible. We want our customers to feel effortless, comfortable and confident without having to break the bank,鈥 Niran Chana told The Telegraph . And with the tagline, “Everybody鈥檚 Everyday Uniform”, that’s exactly what Adanola set out to achieve. Josh said the brand was inspired by the realisation that more people choose to wear activewear out and about in their everyday lives. “I saw a woman in the Trafford Centre in bright pink neon and realised more people than ever want gym clothes they can wear out,” he explained. “It needed to be fashionable as well as functional.” Adanola now sits at number 25 on The Sunday Times 100 list of the UK’s fastest-growing private companies 鈥 and number one in Manchester. The brand is rubbing shoulders with other North West success stories like REFY Beauty, Club L London and Six Stories. Back in 2017, Josh told the M.E.N the goal was to make Adanola Manchester’s “prime fashion brand”. Eight years on, scroll through Instagram and that dream looks very much realised.