Jo Malone’s new 拢59 perfume that smells like ice cream is being called the ‘best ever’

By Laura Mulley

Jo Malone's new 拢59 perfume that smells like ice cream is being called the 'best ever'

If you’re on the hunt for a unique summer fragrance and want to steer clear of the typical coconut-infused, sun lotion-esque aromas that typically dominate this season’s beauty shelves, we’ve discovered the ideal scent for you. Iconic British perfumery Jo Malone London has just launched its new range for the warmer months, and trust us, it’s utterly fabulous.

Named Raspberry Ripple, this collection takes its delicious cue from the iconic ice cream treat and conjures up memories of childhood jaunts to the beloved British seaside.

While a full-size 100ml bottle of Raspberry Ripple Cologne costs 拢128, you can buy a travel-friendly 30ml bottle for 拢59 from the Jo Malone website and Cult Beauty (and both come topped with cute candy-striped bows).

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Jo Malone London calls their latest olfactory creation “a scrumptious raspberry ripple ice cream. Sharp-scarlet juices of lush raspberries and redcurrants swirling through white musk. Vivacious and enticing,” highlighted by top notes of redcurrant, a heart note of raspberry, and base notes of white musk.

Seeing as the Raspberry Ripple Cologne has only just hit the shelves, customer testimonials are still on their way in, but it’s already got one glowing five-star accolade on the Jo Malone site from someone labelling it “another best ever”, reports the Mirror.

“I bought this as soon as it was launched via the early pre-sale, so blind without smelling. I’ve done that with my last few limited edition scents, which have all been excellent,” they wrote in their review, adding, “This is no different and does not disappoint and I love it! Fruity and sharp but with a lovely background hint of subtle musk of some sort! Not too sweet but reminds me of summers and ice creams, It’s very distinctive and for me, lasting well. I just love it! The packaging is also lovely, another JM triumph. I’m a big fan!”

Before the fragrance hit the shelves, our beauty editor Laura also had the chance to sample it, and she confessed, “I’m not normally one for fruity fragrances, but this is utterly irresistible. It’s much more tart than sweet, and transports me to a particular moment or memory more than any other perfume I’ve ever smelt. A definitely summer hit.”

If you prefer something more beachy or salty, give this 拢25 body mist a go 鈥 it’s been racking up heaps of praise lately, and I’ve left my pricey perfumes in favour of it.

For those searching for a scent in the same vein but with extra longevity, consider Jo Malone London’s Beach Blossom Cologne, 拢86, or reach for the fan-favourite Este虂e Lauder Bronze Goddess Eau Frai虃che Skinscent. With a tempting 25% off, it’s now 拢43.50.

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