JioStar CEO of sports and live experiences Sanjog Gupta delivered a masterclass in sports platform strategy during the APOS 2025 conference, revealing how the Indian media giant achieved its 鈥渁udacious鈥 goal of reaching one billion viewers for the Indian Premier League cricket tournament while transforming the country鈥檚 sports consumption landscape. Speaking at the 鈥淪ports Transformation: [鈥