By Capital One Jeff Benjamin Senior Contributor
Jisung, Jongseob, Intak, Keeho, Theo, and Soul of P1Harmony perform onstage at iHeartRadio 102.7 … More KIIS FM’s Jingle Ball 2023 Presented by Capital One at The Kia Forum on December 01, 2023 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images for iHeartRadio)
Getty Images for iHeartRadio
Within five years of its launch, hello82 transformed how K鈥憄op albums reach U.S. audiences with its fan鈥慶entric distribution and pop-up experience model. Now, the trailblazing indie label is poised to break new ground yet again in the live events space.
For the launch of its new 鈥渉ello82 presents鈥 live events and touring division, the company is teaming with chart-topping boy band P1Harmony on their forthcoming 鈥淧1ustage H : MOST WANTED鈥 World Tour. The group鈥檚 Korean label FNC Entertainment and hello82 just revealed the venues for the North American leg of the tour including P1Harmony鈥檚 first arena concerts kicking off September 27 at Newark鈥檚 Prudential Center before wrapping in California at Los Angeles鈥 Intuit Dome on October 18 and at the Oakland Arena on October 21.
ForbesP1Harmony Unveil 2025 World Tour 鈥楶1ustage H: MOST WANTED鈥橞y Jeff Benjamin
The touring team-up marks the latest step in hello82, FNC and P1Harmony鈥檚 partnership, which has seen the sextet make a steady ascent up several different Billboard charts. After P1Harmony鈥檚 2020 debut, the group landed their first Billboard 200 entry with June 2023鈥檚 Harmony: All In when the EP debuted at No. 51. The breakthrough was followed by February 2024鈥檚 full-length Killin鈥 It, which peaked at No. 39 on the Billboard 200 and earned P1H鈥檚 first No. 1 on World Albums chart. The partnership continued with September 2024鈥檚 Sad Song (No. 16 on the Billboard 200, No. 1 on World Albums and Independent Albums) and DUH! from May of this year (No. 23 on the Billboard 200, No. 1 on World Albums), the latter of which hello82 reports selling more than 440,000 copies globally for a career-best.
According to Jae Yoon Choi, Founder and CEO of hello82, live events were a natural next step in the company鈥檚 vision.
鈥淲e鈥檙e building a comprehensive, 360 degree, K-pop business,鈥 says Choi, one of Billboard鈥檚 Indie Power Players for 2025, where he first teased the company鈥檚 new touring division last month. 鈥淥ur mission is to connect and deliver every possible experience that brings artists and fans closer together. In addition to our current work in label and distribution, live tours remain one of the most vital elements of K-pop. It鈥檚 our responsibility 鈥 and our passion 鈥 to create unforgettable experiences right here in the U.S., tailored to both artists and fans.鈥
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That passion will be on full display with P1Harmony鈥檚 鈥淢OST WANTED鈥 tour as the inaugural, arena-sized project for 鈥渉ello82 presents.鈥 The global trek will kick off with two dates in Seoul on Aug. 9-10 before heading to Australia, Asia and then the eight-show North American run. Keeho, Theo, Jiung, Intak, Soul, and Jongseob comprise the Seoul-based P1Harmony. Leader Keeho was born and raised in Toronto, Canada, while Soul grew up in Saitama, Japan.
ForbesOne Hundred Label, K-Pop Agency Behind THE BOYZ, Partners With Hello82By Regina Kim
While 2025 saw hello82鈥檚 distribution and label services score K-pop acts like ZEROBASEONE and EXO鈥檚 Baekhyun earn their first Billboard 200 entries (at Nos. 28 and 121, respectively), hello82鈥檚 next big release will be ATEEZ鈥檚 forthcoming Golden Hour: Part.3 鈥業n Your Fantasy Edition鈥 album that the company hopes will be its third project No. 1 on the Billboard 200 when it drops later this month.
Peep the full lineup of North American tour dates for P1Harmony鈥檚 鈥淧1ustage H : MOST WANTED鈥 World Tour below. Tickets go on sale on July 17 with hello82 presents offering pre-sales to subscribers starting July 14.
P1Harmony鈥檚 鈥淧1ustage H : MOST WANTED鈥 World Tour – North America Dates And Venues
September 27 – Prudential Center – Newark, NJ
September 29 – EagleBank Arena – Fairfax, VA
October 1 – Coca-Cola Coliseum – Toronto, ON, Canada
October 4 – Dickies Arena – Fort Worth, TX
October 9 – Gas South Arena – Duluth, GA
October 14 – United Center – Chicago, IL
October 18 – Intuit Dome – Los Angeles, CA
October 21 – Oakland Arena – Oakland, CA
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