By Ashwani Kumar
Abu Dhabi: A vibrant campaign celebrating the king of fruits has kicked off across LuLu Hypermarkets in the UAE and the GCC, inviting residents to indulge in the rich flavours of Indian mangoes all summer long..Titled Indian Mango Mania, the promotion brings together a wide variety of freshly flown-in summer mangoes 鈥 from Alphonso, Langra, and Banganapalli to Fazli, Badami, Chausa, and more. There are also rare and lesser-known varieties to try, such as Himam Pasand, Kalappadi, Lakshman Bhog, Neelam, Dudhiya Malda, Sundarja and Sindhooram. The campaign promises a sweet journey through India鈥檚 diverse mango-growing regions.. Sharjah Mango Festival 2025: Over 150 varieties on display in Khorfakkan.A global platform for Indian farmers.The campaign is a joint initiative between Abu Dhabi-headquartered LuLu Group, India鈥檚 Agricultural and Processed Food Products Export Development Authority (APEDA), the Embassy of India in the UAE, and several Indian state governments. It aims to boost awareness of India鈥檚 agricultural excellence while supporting local farmers and exporters..Pakistani Mango Festival 2025 showcases the king of fruits in Abu Dhabi.A sweet showcase of India鈥檚 mango diversity.The festival was officially inaugurated at LuLu Hypermarket, Khalidiyah Mall in Abu Dhabi, by Sunjay Sudhir, Ambassador of India to the UAE, in the presence of Yusuffali MA, Chairman of LuLu Group, along with Dr CB Singh, Deputy General Manager of APEDA, and other dignitaries..鈥淭hrough this festival, the freshness and richness of Indian mangoes, especially from the north and east, will delight households across the Gulf,鈥 said Sudhir.He praised Lulu鈥檚 role in strengthening bilateral trade and boosting India鈥檚 agri exports, stating, 鈥淟uLu has done appreciable work to bring so much of Indian produce to the UAE.鈥.More than just fruit 鈥 It鈥檚 a mango feast.LuLu Hypermarkets are going beyond fresh mangoes with a wide mango-themed menu, featuring bakery treats like mango bread, brioche, doughnuts, and mango cakes; traditional dishes such as 鈥楳ambazha payasam鈥, Gujarati mango curry, and mango chutney; snacks and salads like mango fritters, samosas, spring rolls, mango raita, and tropical mango salad; and fusion fare including mango sushi and mango-stuffed chicken, among others..Boosting export opportunities.Beyond the tropical flavours, the campaign has a deeper mission: creating a bridge between Indian farmers and global markets.鈥淭his initiative not only celebrates India鈥檚 mango diversity, but also creates significant export opportunities for Indian growers and supports our farming communities,鈥 said Dr Singh.