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Google’s new AI upgrade will change the way millions search — and it’s rolling out now
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I just tested Google’s Doppl app that lets you try on clothes with AI — and it blew me away
Amanda Caswell
27 June 2025
I’m already obsessed
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It seems like Google Labs is launching a new AI tool nearly every week, and this week is no different. Google just launched Doppl, a free experimental app (currently U.S. only) that takes shopping to the next level by letting users see virtually how the clothes will fit.
Gone are the days of browsing static model images, that may or may not resemble your own body. Now you upload a full-body photo and see how clothes fit on you and — get this — even move, on you. And it’s all powered by AI.
How Doppl works
(Image credit: Google Labs)
Shopping online and see something you like? Just open the app and follow these steps:
You may like
Google’s new AI upgrade will change the way millions search — and it’s rolling out now
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Upload or snap: Choose a photo of yourself. A full body shot is recommended. Then, pick out an outfit from Instagram, a website, or even an online thrift store catalog, and Doppl overlays the garment onto an animated version of you.
Motion simulation: What makes Doppl different is that, instead of a flat image of you “wearing” the outfit, the app creates a short AI-generated video that shows how the clothes might drape and move as you walk or turn
Save and share: Still deciding if you want to buy? Save your favorite virtual looks or send the AI-generated clips to friends via social media
How it compares to Google’s “Try On” in Search
Doppl, a new experiment from Google Labs | Try on any look and explore your style – YouTube
Google already offers a “Try On” feature in AI Mode Search, but that shows clothing on a static image of yourself and only works within the browser.
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Doppl gives users a more realistic preview because you get both the visual accuracy and the added realism of clothing movement—making it feel more like an in-store fit.
Doppl is better than guessing as animated previews help users assess fit, style and flow before buying. Designed for today’s shopper who loves sharing on social media and discovering thrift finds, there’s now no need for users to track brand listings.
Plus, it’s fun and free to use. Now available in the U.S. on iOS or Android, no subscription is required.
How to try it
Download Doppl from the U.S. App Store or Google Play. Upload a full-body photo or use the built-in AI model. Upload outfit images from your gallery or screenshots. Preview the animated look—and save or share your favorites.
Remember, as with any experimental AI app, it’s not perfect. Google warns that fit and visual details might not always be accurate.
Google has mentioned that it intends to expand it internationally, and future updates will likely include more fashion categories, better movement fidelity and refined image-processing algorithms.
The takeaway
If you’ve ever wanted to see how a thrifted jacket or an influencer’s outfit might look on you, Doppl’s AI-powered videos offer a surprisingly realistic solution.
It’s a smarter, more personal spin on Google’s Search ‘Try On’ feature — and all you need is your smartphone and perhaps a sense of humor, because it might not always look perfect.
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Amanda Caswell
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Amanda Caswell is an award-winning journalist, bestselling YA author, and one of today’s leading voices in AI and technology. A celebrated contributor to various news outlets, her sharp insights and relatable storytelling have earned her a loyal readership. Amanda’s work has been recognized with prestigious honors, including outstanding contribution to media.
Known for her ability to bring clarity to even the most complex topics, Amanda seamlessly blends innovation and creativity, inspiring readers to embrace the power of AI and emerging technologies. As a certified prompt engineer, she continues to push the boundaries of how humans and AI can work together.
Beyond her journalism career, Amanda is a bestselling author of science fiction books for young readers, where she channels her passion for storytelling into inspiring the next generation. A long-distance runner and mom of three, Amanda’s writing reflects her authenticity, natural curiosity, and heartfelt connection to everyday life — making her not just a journalist, but a trusted guide in the ever-evolving world of technology.
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