Shenzhen, China: Chinese tech juggernaut Huawei has announced the global launch of its highly anticipated Pura80 series flagship smartphones, with the unveiling scheduled to take place in Dubai on July 10, according to an invitation from the company. This announcement follows the initial launch in China and highlights the strategic importance of the GCC market, particularly the UAE, for the tech giant.Marty Bian, Head of the Smartphone Product Marketing Department at Huawei Consumer Business Group, told Gulf News that the company has ambitions to position the Pura series as a “fashionable, a brand with fashion technology and premier brand” globally. He stated that the UAE and the broader GCC region are key to this strategy, noting that Huawei holds two global launch events in Dubai annually, which highlights its commitment to the market.While the exact pricing for the UAE market has yet to be revealed, Bian said that the Pura80 will be positioned within the flagship segment, competing with major players such as Apple and Samsung. He said that Huawei aims to appeal to existing loyal customers looking to upgrade, as well as the younger generation who value innovation, technology, and fashion-forward design..Non invasive glucose monitor? Huawei has ambitious goals for UAE, Middle East wearables market.Bian said, “The company has invested approximately $17 billion in research and development in 2024 alone and a staggering $124 billion over the past decade.” This investment, representing around 25 per cent of the company’s sales revenue in 2024, fuels the creation of unique user experiences across Huawei’s product lines, including smartphones, wearables, audio devices, and tablets..What to expect from the Pura80?The Huawei Pura80 series, which runs on Huawei’s homegrown HarmonyOS operating system in China, will be available with EMUI 14.2 in international markets, including the UAE. Huawei gave tech content creators and journalists from the GCC an exclusive sneak peek at what to expect from the brand-new smartphone last week at the company headquarters in Shenzhen, China.The standard Pura80 will boast a stunning 6.6-inch LTPO OLED display with a 120Hz refresh rate, offering vibrant visuals and smooth scrolling. The camera system is a major highlight, featuring a versatile triple-camera setup with a 50MP main sensor with a variable aperture (f/1.4-4.0) for exceptional image quality. It is also expected to include a 12MP periscope telephoto lens with 5x optical zoom and a 13MP ultrawide lens, promising impressive photography capabilities across various scenarios.Under the hood, it will be powered by an octa-core processor and offer multiple RAM and storage configurations, including options with up to 12GB of RAM and 1TB of internal storage..Huawei’s 3,000km, 5-minute charge battery patent just supercharged the tech race.Bian also pointed out Huawei’s dedication to continuous innovation, hinting at “impressive” new technologies that will be showcased during the global launch event in Dubai.Pura80 designOne of the key highlights of the Pura80 series is its distinctive design philosophy, which Bian has defined as the “Forward Single Design,” making it instantly recognisable. Both the Pura80 and Pura80 Pro inherit this design language, creating a cohesive and distinctive series.For the Pura80 Pro, Huawei has introduced a special “silk texture frame with a stain italic wall,” a technology typically used in high jewellery by Italian jewellers, adding a touch of premium elegance to the smartphone’s design.In terms of display, the Pura80 features a 6.6-inch “Five Edge screen,” while the Pura80 Pro steps up with a 6.8-inch “Sukin Curve Screen.” Both models incorporate Huawei’s new “Valuet 2” display technology, achieving a pixel density of 460 ppi and an impressive peak brightness of 3000 nits. The displays also support an adaptive refresh rate of up to 120Hz and can render stunning 1.07 billion colours, along with HDR limit support, promising a vibrant and fluid visual experience..Photography featuresPhotography remains a core strength for Huawei. Bian said the latest advancements under Huawei’s dedicated mobile photography brand, XMAGE, are committed to “future-facing photography”.Huawei’s history of groundbreaking photography innovations, including the SuperNight Mode in the P20, the commercialisation of the periscope telephoto lens with 10x optical zoom in the P30 (which also initiated the global moon shooting campaign), and the industry-first adoption of the Tiny Channel Multi-Spectrum Sensor in the P50.For the Pura80 Pro, Huawei has integrated a suite of advanced camera technologies under the XMAGE banner. This includes a robust 1-inch Ultra Lighting Sensor, an Ultra Lighting Micro Telephoto Camera with 4x optical zoom and 100x digital zoom, a 50MP White Ultra Lighting Camera with OIS, an Ultra-Wide Angle Camera, and an Ultra Chrome Camera.All these lenses are enhanced by RYYB technology, which increases light intake by 40 per cent compared to traditional RGGB systems. Notably, the Pura80 Pro’s 1-inch Ultra Lighting Camera boasts the industry’s largest sensor to date, resulting in a remarkable 198 per cent improvement in light intake and a 120 per cent increase in colour accuracy compared to the Pura70 Pro.The Pura80 Ultra also excels in visual shooting capabilities with its “Live Stage” feature, allowing users to capture clear and detailed photos and videos of performers and athletes, even from a distance, at concerts and sporting events, outperforming competitors in zoom clarity. Finally, all Pura80 series models are equipped with “Outshore” technology to ensure accurate and true colour capture and offer XMAGE Styles, including Original, Vivid, and Bright Moon..New smartwatch released in 2022: The HUAWEI Watch GT 3 Pro is elegance on your wrist.User experienceBeyond camera and design, the Pura80 series also focuses on enhancing the overall user experience. Bian said the phone has several gund and interactive features, along with “Smart Controls” on the side of the smartphone that can be customised to quickly access functions like the camera, flashlight, or recording.Privacy is also a priority, with the inclusion of “AI Private View” for messages, providing notifications when someone is viewing your screen. Additionally, “AI Noise Cancellation” ensures clear call quality.All models in the series also feature large amplitude stereo speakers for immersive audio and a massive 5700 mAh battery with support for up to 80W SuperCharge, ensuring long-lasting power and rapid charging.. Connection and moreThe Pura80 will feature a USB Type-C 2.0 port with DisplayPort 1.2 and OTG support. It will also support the latest wireless standards, including 5G for high-speed mobile data connectivity, as well as Wi-Fi and Bluetooth for seamless wireless connections. The device will also feature stereo speakers, providing an enhanced audio experience for multimedia consumption.