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His reporting is the basis for the cover story of our fifth annual TIME100 Most Influential Companies issue, out this week. Waymo sets one example for responsible tech development: with a powerful cause (to cut traffic deaths), they鈥檝e developed their technology carefully and rolled it out slowly (glacially, by Silicon Valley standards), with the knowledge that a single fatal accident could mean the end of not just their company, but their industry as a whole. 鈥淭rust is hard to build and easy to lose,鈥 Mawakana tells TIME. We鈥檝e learned the amount of humility needed: Ultimately, it鈥檚 the riders who are going to decide.鈥
On the issue鈥檚 second cover, Ryan Reynolds also centered his company on building public trust, but at breakneck speed. The marketing and production firm Maximum Effort coined the term 鈥渇astvertising鈥 for pouncing on a cultural moment to produce a relevant ad in just a few days, and it鈥檚 Reynolds鈥檚 honest, accessible style that gains consumer trust. It鈥檚 working: The companies Reynolds co-owns or has sold are valued at over $14 billion; his latest Deadpool movie became the highest-grossing R-rated movie ever last year with more than $1.3 billion at the box office; and his soccer team, Wrexham AFC, became the first ever to win three consecutive promotions up the British football ranks.