Haier Philippines, in strategic partnership with Abenson, officially launched the Haier Mini LED TV during an experience-driven event at Abenson鈥檚 Quezon Avenue Flagship Store on June 27 under the theme 鈥淲here Color Meets Innovation.鈥
Hosted by media personalities Aiyana Perlas and Noel Blanco, the event showcased cutting-edge technology designed to elevate home entertainment for Filipino households.
Ms. Angeli Patricio, Senior Marketing Manager of Haier Philippines, emphasized the product鈥檚 significance: 鈥淲e鈥檙e not just unveiling a new television, we鈥檙e presenting a smarter way of living.鈥 Ms. Apple Ma, Marketing Head of Abenson, expressed the company鈥檚 pride in the exclusive partnership, stating: 鈥淚t鈥檚 about pushing the boundaries of how we see, hear, and experience the world from our living rooms.鈥
The highlight was the official unveiling led by Mr. Xuhong Yan, CEO & President of Haier Philippines, and Ms. Joy De Leon from Abenson. The Mini LED TV features True Color Pro technology, ultra-fine contrast from mini LED backlighting, 4K HDR resolution, Dolby Vision and Dolby Atmos, Game Mode Pro, and AI-powered smart home compatibility with voice-activated controls.
Special guests OPM icon Chito Miranda, gaming content creator Cherizawa, and lifestyle personality Shanaia Gomez shared how the TV enhances their daily entertainment experiences. Tech reviewer Peter of GizGuide praised the television鈥檚 performance, calling it 鈥渁 strong contender in the premium TV market鈥 and noting: 鈥淭his isn鈥檛 just a display鈥攊t鈥檚 a digital hub for your home.鈥
The event featured live performances, raffle draws, and interactive demo zones where guests experienced the TV firsthand.
In his closing remarks, Mr. Xuhong Yan reaffirmed Haier鈥檚 commitment: 鈥淭his launch is just the beginning. We are building a smarter, brighter future鈥攐ne home at a time.鈥
The Haier Mini LED TV is now available at Abenson stores and online, delivering next-generation viewing with deeper contrast, smarter features, and sleek design tailored for modern Filipino lifestyles.