A new social media trend is taking the internet by storm, popularly dubbed the “Magical Splash” experiment. Though it’s been given various names online, this particular title has caught on the most. The viral trend involves a simple mix of haldi (turmeric), water, and a mobile phone flashlight, creating a glowing effect that has amazed users — hence the “magical” label. But for Desis, it is being dubbed as the ‘DIY Haldi’ trend. People across platforms like Instagram, X (Formerly Twitter), YouTube, and Facebook are jumping on the trend and sharing their versions. It’s easy, safe, and can be done right at home. All it takes is a glass of water, a pinch of turmeric, and a phone flashlight. Once the room lights are dimmed, placing the glass over the flashlight and adding turmeric creates a beautiful golden swirl, resembling something out of a fantasy movie. The trend has become especially popular among parents, who are trying it out to capture their children’s amazed reactions. Most of the viral clips feature kids lighting up with joy and surprise as they witness the glowing effect, and it’s these heartwarming moments that the internet is loving most. Check out some videos here – The response has been overwhelmingly positive, with more people joining the trend each day. Social media users have even begun creating funny memes and jokes about it — including one viral meme warning that the turmeric craze might soon empty supermarket shelves. Adding to the charm of the trend is its unexpected blend of science and culture, sparking curiosity not just among kids but also among adults. Meanwhile, Desi users are finding nostalgia in the experiment, reminiscing about haldi’s deep-rooted place in Indian households — from skincare to cooking to rituals. This crossover of tradition and tech has turned a simple kitchen ingredient into a viral sensation, bridging generations and making science feel magical in the most relatable way.