Florida’s Luxury Homeowners Slash Millions Off Asking Prices

Florida's Luxury Homeowners Slash Millions Off Asking Prices

The Florida luxury housing market, much like the state’s regular market, is facing widespread sale price cuts as sellers are forced to meet buyers in response to a time of growing economic uncertainty and enduring affordability challenges.Of over 160,000 luxury homes listed for sale in Florida on Realtor.com, more than 40,000 had their price reduced by sellers in an attempt to lure in reluctant buyers, across all price ranges. The price cuts stretched from hundreds of thousands to millions of dollars.A newly built, eight-bedroom luxury home in Miami listed for $60 million has recently reported a $5 million price cut, but it is still struggling to find buyers. The waterfront property, which includes a pool and a spa, was listed for $65 million on May 29.Another waterfront property in Longboat Key, a six-bedroom built in 2024, is currently listed for $23.9 million after having faced a $1 million price cut. It was originally listed on March 5 for $25.9 million.A slightly more modest five-bedroom waterfront home in Naples鈥攏ewly constructed in 2025鈥攚ent from an initial asking price of $16.5 million in October 2024 to $13.5 million following four different price cuts.Why Are Sellers Cutting Prices?There are two main reasons why sellers of luxury homes may be slashing prices: one has to do with the shift that is happening at the national level in the overall housing market and the growing pains around the future of the U.S. economy; the other is specific to the dynamics unfolding all across Florida right now.At the national level, economic uncertainty around the impact of the Trump administration’s tariffs on the U.S. economy is pushing high-end buyers to the sidelines of the market, as they reconsider whether this is a good time to purchase a property.Pending sales of luxury homes were down 9.9 percent in April, the latest data made available by Redfin, compared to a year earlier. It was the largest annual decline since August 2023 and the lowest level for any April since 2014. The typical luxury home in the U.S. also took longer to sell, for an average of 52 days in April鈥攚hich is long, but just as long as it took a year earlier.”Many luxury buyers are adopting a wait-and-see approach because of volatility across financial markets and shifting tariff policies,” said Redfin Senior Economist Sheharyar Bokhari in a recent press release. “These high-end buyers often sell stock to help with down payments, but many pressed pause on their home search when the stock market tumbled in April. As a result, what is usually a fiercely competitive space is cooling.”However, at the national level, the median sale price of a typical luxury home was still growing in April, at a near-record of $1,348,065, up 6.5 percent from a year earlier. That is not the same in Florida, where “a falling share of luxury listings points to climbing affordable inventory in the state,” Hannah Jones, senior economic research analyst at Realtor.com, told Newsweek.The number of homes listed for over $1 million has climbed as overall inventory has built up over the past few months, Jones said, but the share of homes listed for $1 million or more fell 1 percentage point year-over-year to 15.4 percent in May 2025.What Does This Mean For The Florida Luxury Market?”The luxury market is slowing in Florida, but is easing more slowly than the overall market,” Jones said.”The luxury market slowed by 7.6 percent year-over-year in May, compared to a 15.9 percent days-on-market slowdown in the overall Florida market,” she added. “Moreover, in May 2025, the difference in time on market between the overall market and the luxury ($1mil+ market) was at the lowest May gap in the data’s history.”Homes priced higher鈥攕tarting from $1million and upward鈥攁re actually seeing fewer price cuts in Florida, and the time they are spending on the market before going under contract is holding up relatively well compared to the overall market.While the share of listings with a price cut climbs in each price segment up to $750,000, Jones said, it falls in the higher price ranges. “That is to say, higher priced homes are seeing fewer price reductions than lower-priced homes in Florida,” she said.Many of the luxury homes for sale facing significant price discounts in the Sunshine State are newly built. This would suggest that the state’s construction boom over the past five years has led to the building of more luxury homes than buyers can absorb right now.The Sunshine State is currently leading the nationwide slowdown in regular home prices because of this building boom, as inventory has surged massively in the state compared to the rest of the country, while sales are shrinking due to rising housing costs, including growing home insurance premiums and homeowner association (HOA) fees.”While existing homeowners can choose to stay put and keep their home off the market, builders who have completed homes may be both more flexible to, and more eager to, adjust prices to attract buyer attention,” Jones said.But more widespread price cuts and lower sales do not mean that the Florida luxury market is facing a downturn. “If we compare to a 10-year trend sales are good. Comparing sales to the unprecedented post covid period is not realistic,” Nancy Sanabria, a real estate advisor at Compass Real Estate, told Newsweek.”The South Florida luxury market, especially the direct ocean access properties are holding steady due to the continual movement of high wealth buyers attracted to the lifestyle, weather, schools and favorable tax base here,” she said.”These high wealth buyers include smart Floridians who truly know the value. My two recent luxury sales are locals who continue to invest in a market that has provided an excellent return on investment.”Where Does This Leave Buyers And Sellers?Though shoppers are seeing the most buyer-friendly market in many years in Florida, home prices are still relatively high, Jones said. “Many households still cannot afford to buy in Florida, even as the market has softened significantly,” she added.The challenge for buyers in the Florida luxury market, right now, “is negotiating their best deal now or wait to see if a new opportunity presents itself,” Sanabria said. “For sellers it’s being patient with timing as the days on market have gone back to a more ‘normal’ range,” she said.The softening market conditions suggests that sellers’ homes are “likely to sit longer [on the market] than in previous years,” Jones said. “Sellers may have to be more flexible to attract buyers in today’s market.”

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