Double-Meaning Lyrics, Daring Outfit: Mamta Kulkarni ‘Item Number’ That Raised A Storm In 1995

By News18

Double-Meaning Lyrics, Daring Outfit: Mamta Kulkarni 'Item Number' That Raised A Storm In 1995

Who would鈥檝e thought that a song from nearly three decades ago would still be ruffling feathers?
We鈥檙e talking about the iconic and controversial number Gup Chup Gup Chup from the 1995 Bollywood blockbuster Karan Arjun. While Shah Rukh Khan and Salman Khan were busy reincarnating and fighting fate, it was Mamta Kulkarni, with her bold moves and bolder lyrics, who stole a fair share of the spotlight and the outrage.
The Bollywood Song That Sparked A Storm
Set to the raspy, powerful vocals of Ila Arun, the song Gup Chup Gup Chup turned heads not just for its infectious tune but for its eyebrow-raising lyrics.
Phrases like Raat kiya ri tune kaisa ghotala (meaning: What wrong thing have you done in the night?) and Aadhe bistar pe woh soya tha, Aadhe pe main bhi so gayi (meaning: He was sleeping on one side of the bed, and I slept on the other side of the bed too) left some viewers stunned, others delighted, and conservative groups absolutely fuming.

Back in 1995, critics accused the song of being 鈥渋ndecent鈥, 鈥渟uggestive鈥, and 鈥渁 mockery of tradition鈥. Many social groups protested. Women鈥檚 organisations called for a ban arguing that it insulted Indian culture. TV channels got squeamish and shifted it out of primetime. All this while the audience? They hit repeat.
Mamta Kulkarni鈥檚 Look: Bold, Blingy, And Blamed
Clad in an outfit that was daring even by 90s standards, Mamta Kulkarni delivered a performance that was instantly unforgettable and endlessly debated. Her 鈥榠tem number鈥 status was cemented, but so was the song鈥檚 reputation as a lightning rod for controversy.

The main grievance? That the ghunghat, a veil traditionally seen as a symbol of modesty and respect, was being used as a prop in what some saw as a sultry spectacle.
And Yet, A Smashing Hit
Ironically, the more people complained, the more people watched. Karan Arjun went on to become the second highest-grossing film of 1995, collecting Rs 25 crore in India and a staggering Rs 36.75 crore globally.

And that 鈥榦bscene鈥 song? It refused to die. Decades later, it still turns up at retro nights, DJ sets, and鈥攁dmit it鈥攜our nostalgic 90s playlist.
Say what you will about Gup Chup Gup Chup, it was bold, bizarre, and blazingly successful. In the ever-spinning world of Bollywood, where outrage often boosts popularity, this song is living proof that sometimes controversy is the best promotion.

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