Legal code getting a face lift.
Denmark is expected to pass legislation granting citizens copyright protections over their own image and voice to combat the rise of artificial intelligence-created deepfakes, according to a report.
A broad cross-party swath of Danish parliamentarians passed an amendment to current copyright law Thursday that strengthened protections against deepfakes which it defines as hyper-realistic representations of an individual鈥檚 appearance and voice, The Guardian reported.
鈥淚n the bill we agree and are sending an unequivocal message that everybody has the right to their own body, their own voice and their own facial features, which is apparently not how the current law is protecting people against generative AI,鈥 Denmark鈥檚 culture minister Jakob Engel-Schmidt told the outlet.
鈥淗uman beings can be run through the digital copy machine and be misused for all sorts of purposes and I鈥檓 not willing to accept that,鈥 the culture minister added.
The legal move is meant to give Danes legal standing to demand that online platforms remove AI-generated content that depicts them without their consent.
The law will also cover 鈥渞ealistic, digitally generated imitations鈥 of any individual artist鈥檚 performance.
However, the new rules will still have a conceptual carve-out for parodies and satire, governmental officials told the outlet.
Tech platforms that don鈥檛 abide by the new law will be subject to 鈥渟evere fines,鈥 officials said.
The law is expected to go into effect in the fall.