By Nirali Kanabar
Rajinikanth-starrer Coolie is a highly-awaited film of this year. Just a few days ago, the makers of his action thriller unveiled Aamir Khan’s character poster on social media. The new Coolie poster ft. Aamir mentioned that the film will be released in IMAX format. This update left fans excited. However, according to a media report, the makers seem to have violated IMAX guidelines. The issue reported is that the corporation hasn’t approved Coolie’s release yet. Coolie makers violated guidelines? A trade source told Bollywood Hungama that War 2, releasing on same day (August 14) as Coolie, has an exclusive deal with IMAX. “As per this deal, no other Indian film will be played in the IMAX version in India and key properties across the world during that period. Hence, the IMAX mention is shocking because Coolie’s IMAX release hasn’t been approved by the IMAX Corporation. And yet, they have gone ahead and prominently displayed the IMAX logo on the posters,” the source added. On the other hand, a producer told entertainment portal that those who have worked with IMAX know how particular they are about the format mention. “They also instruct the makers that if IMAX is mentioned on the posters, then other formats can’t be mentioned. The makers of Coolie, however, have added D-Box and 4DX mention as well. That’s not all. IMAX is extremely persistent that one can either state ‘Experience it in IMAX’ or ‘Filmed for IMAX’. The makers of Coolie, meanwhile, have printed ‘Watch it in IMAX’, which also probably goes against the IMAX mandate. It remains to be seen how the IMAX head honchos react to this development,” the source added. ALSO READ – Aamir Khan’s Coolie First Look Out: Netizens Predict ‘All Time Blockbuster’ And ‘Banger Clash’ With Rajinikant More about Coolie Starring Rajinikanth and Aamir, Coolie will hit the big screen on August 14. Apart from them, the star cast includes Shruti Haasan, Upendra, Sathyaraj and others. The action thriller is directed by Lokesh Kanagaraj.