By Reach by Gulf News
CFI, the region鈥檚 leading online trading provider, has become the Official Online Trading Partner of Etihad Arena, the region鈥檚 premier entertainment destination located in the heart of Abu Dhabi. This landmark partnership marks a key step in CFI鈥檚 continued expansion across high-impact lifestyle and entertainment platforms, further strengthening its connection with diverse audiences across the region.Etihad Arena on Yas Island 鈥 developed and owned by Miral, the leading creator of immersive destinations and experience in Abu Dhabi, and operated by Ethara 鈥 plays host to some of the world鈥檚 most iconic concerts, sporting spectacles, and cultural events. As an Official Partner, CFI is uniquely positioned to tap into these high-energy moments while delivering distinctive value to fans and clients through integrated marketing campaigns and tailored experiences..Increasing brand visibilityAs part of the agreement, CFI will gain strong brand visibility across Etihad Arena鈥檚 year-round line-up of world-class events, reaching hundreds of thousands of visitors through premium onsite and digital exposure. Among the many highlights, the partnership includes access to a dedicated fan activation space during select events, allowing CFI to engage audiences through immersive brand experiences.A premium hospitality suite will also serve as an exclusive setting to host clients and guests at some of the region鈥檚 most anticipated moments. To further elevate the experience, CFI will offer unique rewards, including VIP access and unforgettable meet-and-greet opportunities, delivering added value that extends far beyond trading.鈥淓tihad Arena has become a regional hub for entertainment, sports and culture, and we are thrilled to join forces with a venue that shares our passion for high performance and innovation,鈥 says Ziad Melhem, CEO of CFI Financial Group. 鈥淭his partnership is a powerful extension of our strategy to build meaningful connections with our audiences through platforms that inspire, entertain and elevate.鈥.Marcus Osborne, General Manager at Etihad Arena, said they were happy to welcome CFI as the Official Online Trading Partner of Etihad Arena. 鈥淭his partnership reflects our shared vision of delivering extraordinary experiences to fans while championing innovation and excellence,鈥 he says. 鈥淐FI鈥檚 commitment to engaging the community aligns perfectly with our mission to position Abu Dhabi as a top-tier global destination for entertainment and culture.鈥漈his collaboration marks yet another milestone in CFI鈥檚 mission to align with platforms that reflect its ethos of ambition, excellence, and a global perspective 鈥 qualities that drive both the trading world and the experiences brought to life at Etihad Arena. It also reinforces CFI鈥檚 growing footprint in Abu Dhabi, complementing its ongoing partnership with the Department of Culture and Tourism-Abu Dhabi and underscoring the capital鈥檚 role as a strategic hub for growth and cultural engagement.