On Thursday鈥檚 鈥淎lex Marlow Show,鈥 American Beverage Association President and CEO Kevin Keane talked about soda and beverages and health.
Keane said that concerns about people drinking their calories are valid 鈥渁nd we acknowledge that we have to be part of the solution. 鈥 And what we鈥檙e proud of, Alex, is we鈥檝e been doing that 15, going on 20 years now in a conscientious way. We鈥檝e been driving down the calories we put in the marketplace. We鈥檙e actually down 42%, the beverage calories that we鈥檙e putting in the marketplace. And we鈥檙e doing that, primarily, Alex, by creating more choices for the consumer that have zero sugar and zero calories in them.鈥
He added that there have been other beverages besides soda added to the marketplace and most of the beverages people buy now have no sugar.
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