By Rapheal
A fast-food company, Burger King, has officially opened its first outlet in Abeokuta, Ogun State to boost tourism and support local enterprise.
The new location becomes the brand鈥檚 23rd restaurant in Nigeria and a major step forward in its nationwide growth strategy.
The launch event, held over the weekend, was attended by the Deputy Governor of Ogun State, Noimot Salako-Oyedele, who cut the ribbon and applauded Burger King鈥檚 decision to invest in the state.
She described the move as a welcome development that aligns with the government鈥檚 agenda to boost tourism, support local enterprise and enhance economic development.
鈥淭his administration is focused on attracting investments that create jobs and improve the quality of life for our people. Burger King鈥檚 arrival is a clear indication that Ogun is open for business,鈥 she stated.
In his remarks, Mr. Rushdi Ibrahim, Managing Director and CEO of Burger King Nigeria, said the company鈥檚 entry into Abeokuta was in response to high customer demand and market potential.
鈥淲e鈥檝e had many loyal customers from Abeokuta who visited our outlets in Lagos and other cities, consistently asking us to bring Burger King to their city. After conducting market research, it was clear Abeokuta was ready for burger experience,鈥 he said.
He further revealed that the Abeokuta outlet is Burger King Nigeria鈥檚 first green restaurant, emphasising sustainability using recycled shipping containers, a gas-powered generator and AC systems, and zero diesel usage, all part of the brand鈥檚 commitment to environmental responsibility.
The restaurant also features localised menu offerings, tailored for the Nigerian plate. Also in attendance were notable dignitaries, including the traditional ruler of Papalanto, Oba Abdul Rasaq, Gbadegesin of Egbaland, Chief Mutiu Adebowale and the Commissioner for Planning and Urban Development, Mr. Olatunji Odunlami.