By Amelia Swan
Now it is one of the world鈥檚 fastest-growing luxury brands.
Australian brothers Omar and Zane Sabr茅鈥檚 鈥榮ide hustle鈥 has evolved into Maison de Sabr茅, a homegrown luxury leather house now standing shoulder to shoulder with the world鈥檚 most elite fashion brands.
鈥淲e鈥檙e literally just two guys that started just thinking that they could do something. And then really actually followed through and did it 鈥 it鈥檚 phenomenal,鈥 Omar said.
鈥淲e really wake up every morning and just sort of pinch ourselves and be like, this is insane, you know?鈥
Walking away from careers as dentists, the brothers credit their rise to an unwavering commitment to craftsmanship, from their very first meticulously designed phone case to today鈥檚 collection of refined luxury bags.
鈥淲e were there to sort of shake luxury up and give it a new definition,鈥 Omar said.
What started as a direct-to-consumer business has grown into a full-scale luxury house, now sold in over 150 countries and stocked by retailers such as Nordstrom, Saks Fifth Ave, and Bloomingdale鈥檚 鈥 with revenue set to surpass $100 million for the first time in 2025.
Launched during Zane鈥檚 time at dental school, the brothers poured everything into their 鈥渟ide hustle鈥 and by the time Zane graduated, the brand had become their full-time focus.
鈥淏y the time I graduated, we made the decision to go full-time in the business and leave our dental careers behind us, which was back in between 2017 and 2018,鈥 Zane said.
鈥淔rom there, we only had one core product, which was this phone case, it was quite a meticulous phone case, we used 鈥 some of the best materials and the best craft.鈥
In just eight years, the duo has turned their vision into one of Australia鈥檚 most prominent fashion exports, proudly redefining what Australian luxury looks like on the global stage.
鈥淲e鈥檙e able to export Australian creativity onto the world stage and I think that鈥檚 something that鈥檚 been really rare,鈥 Omar said.
鈥淚t鈥檚 something that we really take a lot of pride in 鈥 because when people hear about Australian leather goods, it鈥檚 typically the first time they鈥檝e ever heard that phrase.鈥
The bond between the brothers has been a quiet superpower behind the business 鈥 helping them scale fast without losing the trust, chemistry, and aligned purpose that comes from family.
For Zane, working with his brother is the 鈥渂est thing in the world鈥.
鈥淭here is nobody else you typically really want to do it with other than your own blood, someone you鈥檝e grown up with and have been joined at the hip ever since you were kids,
鈥淥n paper, it makes the most sense; in reality, it makes even more sense.鈥
Described as a quiet luxury 鈥渄isrupter鈥, Maison de Sabr茅 is set to become the first Australian brand to launch a multi-venue retail activation across Saint Tropez, Mallorca, and Cannes, a space long reserved for heritage fashion houses.
鈥淚 think we鈥檙e on to something truly special,鈥 Zane said.
鈥淲e鈥檙e excited to represent a brand from Australia as two guys that really knew nothing about business or entrepreneurship or luxury or fashion eight, nine years ago, now being able to sit alongside some of the best in the world.鈥