By Catherine McGeer
MURCIA is seeing a sharp rise in British visitors, with over 117,000 tourists from the UK arriving in the first four months of 2025, a 62 per cent increase compared to the same period last year. British visitors also spent the most, contributing €128.8 million to the local economy between January and April.
UK remains Murcia’s leading international market
The UK remains the region’s biggest international market, making up over a third of all foreign tourists. This steady growth is now encouraging Murcia to go further, not just attracting holidaymakers, but also targeting business trips and events.
Murcia promotes business tourism in London
To support this, a regional team attended The Meeting Show in London for the first time on June 25 and 26. This major fair focuses on the events industry, including meetings, company trips, and conferences.
Regional delegation highlights Murcia’s potential
Murcia’s delegation included the regional tourism board, Cartagena’s convention office, and Costa Cálida’s hotel association. Together, they met with international organisers to promote Murcia as a fresh and well-connected location for events.
UK event organisers visit Murcia first-hand
After the fair, eight UK event organisers visited the region to see it first-hand, with stops in Murcia, Cartagena, and La Manga.
Murcia aims for year-round appeal
With good flight connections and growing interest from the UK, Murcia is now positioning itself as a year-round destination, not just for holidays, but for business too.