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Blumhouse boss Jason Blum says M3GAN 2.0 flopped at the box office because they “overthought how powerful people’s engagement was with her”: “We all thought M3GAN was like Superman”
Emily Garbutt
2 July 2025
M3GAN 2.0 had a disappointing opening weekend at the box office
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(Image credit: Universal Pictures)
M3GAN 2.0 has glitched at the box office – but Jason Blum, who produced the movie and heads up production company Blumhouse Productions, has gotten candid about the reasons why.
“We all thought M3GAN was like Superman,” he told The Town with Matthew Belloni podcast. “We could do anything to her. We could change genres, we could put her in the summer, we could make her look different, we could turn her from the bad guy into the good guy. And we kind of classically overthought how powerful people’s engagement was with her.”
The sequel, which opened on June 27, only made $17 million at the global box office across its opening weekend. That’s not too bad considering the film’s budget was $25 million, but it’s a major step down from the first movie, which made $45 million worldwide during its opening weekend back in 2023.
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M3GAN 3 looks unlikely after new sequel M3GAN 2.0 malfunctions at box office
M3GAN 2 director teases new looks, big action, and a botload of zeitgeist as campy first trailer drops: “[She] didn’t wanna be put in a box, and the film’s the same way”
M3GAN 2.0 is more of a sci-fi action movie than a horror says director, and takes inspiration from ’80s classics: “If you own T2 and Aliens and Robocop, you’re gonna love this movie”
“We decided to genre swap, the audience wasn’t ready to genre swap,” Blum continued, referring to the fact that M3GAN 2.0 was more sci-fi actioner than horror movie. “Every time you do a sequel, you have to ride this very fine line, which is if you make it too close to the first movie, everyone says, ‘You ripped off the first movie and why’d you make this movie, what a waste of time.’ And if you make it too far away from the first movie, everyone says, ‘Why the fuck is this a sequel, this has nothing to do with the first movie and we’re pissed about it.'”
M3GAN 2.0 is out now in theaters. For more, check out our M3GAN 2.0 review or fill out your watchlist with our picks of the best upcoming movies still to come in 2025.
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Emily Garbutt
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Entertainment Writer
I’m an Entertainment Writer here at GamesRadar+, covering everything film and TV-related across the Total Film and SFX sections. I help bring you all the latest news and also the occasional feature too. I’ve previously written for publications like HuffPost and i-D after getting my NCTJ Diploma in Multimedia Journalism.
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M3GAN 3 looks unlikely after new sequel M3GAN 2.0 malfunctions at box office
M3GAN 2 director teases new looks, big action, and a botload of zeitgeist as campy first trailer drops: “[She] didn’t wanna be put in a box, and the film’s the same way”
M3GAN 2.0 is more of a sci-fi action movie than a horror says director, and takes inspiration from ’80s classics: “If you own T2 and Aliens and Robocop, you’re gonna love this movie”
M3GAN 2.0 review: “A bold sequel with a slightly underwhelming conclusion”
M3GAN 2.0 will be “bigger and bolder” than the original, promises director: “To do a movie that was very small didn’t feel like we would be listening to the audience”
M3GAN 2.0 may be veering into “action-comedy territory”, but the sequel’s director says “the horror DNA is absolutely still there”
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