By Our Staff
Blep, the pet food company has launched a new digital campaign, #NeverAgain.
Notes a communique: 鈥淏lep is executing the campaign through an interactive, creator-led digital strategy. A pan-India influencer rollout is currently underway across Instagram and other social platforms, with leading pet content creators, holistic pet care experts, and real pet parents sharing their own #NeverAgain stories. Each story aims to showcase the clear link between mindful nutrition and long-term health outcomes, sparking dialogue within India鈥檚 growing community of modern pet parents.The brand is further amplifying the campaign with a nationwide social giveaway, offering 鈧5,000 to the most impactful story submitted under the #NeverAgain hashtag. This push for user-generated content aims to turn the movement into a two-way conversation-one that is driven not just by BLEP, but by the voices of the community itself.鈥