By Russian President
Bir ecosystem, the first fully integrated digital ecosystem in
the Caucasus region, continues to expand with the rebranding of its
leading online shopping platform. Umico, trusted by over 2 million
customers, now operates under the new brand name Birmarket,
bringing a new era to online retail in Azerbaijan. Birmarket offers
thousands of products across dozens of categories, including
electronics, home appliances, personal care items, beauty products,
home goods, leisure, and entertainment.
More than just product variety, Birmarket stands out for the
convenience and accessibility it provides. Customers can choose to
have their orders delivered directly to their doorsteps via courier
or collect them at more than 850 鈥淎l-apar鈥 pickup points across the
country. With up to 24-month installment plans, deferred payments,
and instant credit options, Birmarket creates unlimited shopping
opportunities, enabling customers to easily purchase the products
they desire.
As part of the rebranding, starting from July 1, 2025, the Umico
mobile app is being gradually updated to Birmarket. Users simply
need to update the app to continue accessing their existing
accounts, orders, and loyalty programs with no changes or
disruptions.
Farid Mammadov, CEO of Bir ecosystem, shared his thoughts on
this milestone: 鈥淲e began our journey with a strong
foundation鈥擴mico, the country鈥檚 first online marketplace. But in a
short span of time, we didn鈥檛 just grow, we transformed. We evolved
into one of the key pillars in our country鈥檚 customer experience
value chain. Now operating as Birmarket, this platform continues to
be a driving force behind that transformation. But Birmarket is
more than just an e-commerce platform, it鈥檚 a seamless, unified
experience that adds value to people鈥檚 daily lives by bringing
together shopping, bonuses and a range of services all in one
Bir ecosystem unites the country鈥檚 leading brands 鈥
Birbank, Birmarket, m10, and
Milli脰n 鈥 under one umbrella. At the same time,
the ecosystem strengthens its impact and enriches customer
experience by partnering with strategic allies such as
Trendyol Azerbaijan and Bak谋Kart.
Thanks to this integration, customers benefit from QR payments in
partner networks and public transport, credit shopping on Birmarket
via Birbank, installment payments on Trendyol Azerbaijan using
Birbank cards, a unified bonus program, and many other solutions.
All these services are built on four core pillars of the ecosystem
鈥 Unified login, Unified bonus, Unified payment,
and Unified credit platform 鈥 to deliver fast,
convenient, cost-effective, and secure services to customers.