A Crackdown on the $10 Billion Drug Ad Market Could Hammer Linear TV

By Lucas Manfredi

A Crackdown on the $10 Billion Drug Ad Market Could Hammer Linear TV

Proposals to restrict or outright ban pharmaceutical commercials could shift spending away from a linear TV business that’s already struggling with competition from digital

The post A Crackdown on the $10 Billion Drug Ad Market Could Hammer Linear TV appeared first on TheWrap.

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