Myntra, one of India’s leading fashion, beauty, and lifestyle e-commerce destinations, has officially launched Glamstream, its groundbreaking shoppable lifestyle content destination. This industry-first innovation seamlessly blends entertainment, fashion inspiration, and instant purchase, setting a new benchmark for how young India engages with content and commerce. The grand launch event, held over the weekend in Mumbai, was a star-studded affair, with notable personalities from Bollywood and the digital creator ecosystem in attendance.
Guests included Raveena Tandon, Khushi Kapoor, Neha Dhupia, Sushant Divgikar, and popular creators such as Sufi Motiwala, Renil Abraham, Aaditya Kulshreshtha, and Nayandeep, among others. A major highlight of the launch was an exclusive sneak peek into the year’s most awaited track ‘Jordan’ by Badshah, India’s first shoppable multi-brand music video. As the official fashion partner for this highly anticipated track, Myntra proudly partnered with music label 0075 Pentertain