By Geoff Percival Stephen Aherne
MSC Cruises has partnered with Swiss professional cycling team Tudor Pro Cycling to become its Official Main Partner through to the end of the 2027 season, including debuting at the Tour de France 2025 starting this weekend.
The partnership was officially unveiled this week ahead of the Tour de France Official Team Presentation in Lille, where Team jerseys are seen for the first time, ahead of the Grand D茅part in Lille, France on 5 July.
MSC Cruises will have strong visibility across the Tudor Pro Cycling Team鈥檚 kit, with branding featured prominently on rider jerseys as well as on team vehicles, including support cars and team buses. Audiences will see the new branding for the first time at the 2025 Tour de France which starts this Saturday.
Pierfrancesco Vago, Executive Chairman MSC Cruises: 鈥淲e are proud to partner with the Tudor Pro Cycling Team as Official Main Partner at the start of this exciting new chapter for the team as they are participating for the first time in the world鈥檚 biggest cycling event. We look forward to supporting the team as they race across the world鈥攊ntroducing our brand to a new global audience that follows this exciting international sport. Team sports, such as this, reflect our commitment to delivering outstanding experiences driven by teamwork, excellence, and passion.鈥
The move is MSC Cruises鈥 first involvement in the world of professional cycling, and the latest sports partnership for the Cruise Line that also includes Formula 1 and some of the world鈥檚 leading football clubs.
Raphael Meyer, CEO Tudor Pro Cycling: 鈥淲e are honored and excited to welcome MSC Cruises as new Main Partner of Tudor Pro Cycling. Their support comes at a truly historic moment for our team, as we prepare to compete in our very first Tour de France. This milestone marks a bold new chapter in our journey, and we are thrilled to have MSC Cruises on board with us. Together, we share a commitment to excellence, innovation, and pushing boundaries, values that will drive us forward both on and off the road.鈥