By Our Staff
Persistent Systems has appointed Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the company鈥檚 global marketing strategy, strengthening brand positioning, and enabling business growth through integrated marketing initiatives.
Said Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent: 鈥淲e are thrilled to welcome Shimona to Persistent as we accelerate our AI-led, platform-driven services strategy. With our global client relationships continuing to grow in scale and depth, the need for a brand that reflects both our innovation edge and execution excellence has never been greater. Shimona brings a results-oriented, data-informed approach to marketing, aligning brand strategy with business objectives to deliver measurable outcomes. Her leadership will be critical in strengthening market engagement, enabling go-to-market impact, and amplifying Persistent鈥檚 differentiation in the industry.鈥