By Zoe Chamberlain
Bargain hunters at the ready! Amazon Prime Day is upon us with exclusive discounts for Prime members across a huge range of products. This summer’s event is set to be twice as long as normal, offering double the discounts. There will be massive savings to be had on everything from homeware and electronics to fashion and beauty products. Read more: Amazon’s ‘speedy’ grass seed more than 10,000 gardeners have bought in the past month Read next: Shiseido launches new ‘age-reversing’ serum that shrinks fine lines in weeks The deals will enable shoppers to pick up last minute holiday essentials and garden upgrades to get ready for al fresco entertaining . Our guide brings you all the dates and details you need to make the most of the sale. Scroll down for everything we know so far. Amazon Prime Day 2025 deals will begin on Tuesday, July 8. However, some early deals may pop up in the days leading up to the main event, so it’s worth keeping an eye open in advance. Shoppers need to be Prime subscribers to take advantage of the discounts when they go live. So, if you don’t have a membership, it’s a good idea to sign up for a 30-day free trial here Normally a two-day event, this time it is set to run for a full four days, right through to Friday July 11. This is a four-day extravaganza exclusively for Prime members . Amazon is promising ‘millions of deals across more than 35 categories’. New deals will appear as frequently as every five minutes during select periods. The Amazon Prime deals have not yet been announced but there’s likely to be some of the year’s best prices on tech and beauty , including big name brands like Bose , Shark , Tefal , Ninja , LG , Lego and CeraVe . This year will feature a new twist called ‘Today’s Big Deals’, specifically designed for Prime members to enjoy themed daily bargains via the app or website. To bag the best bargains and beat the crowds, you need to stay up late. There will be a ‘New Deal Drop’ at midnight on each day from July 8 to 11. This will be the moment when Amazon releases its exclusive daily deals. There are already some amazing deals to be had in the run-up to the big event. Summer specials include a Shark FlexBreeze TableMate Cordless Fan that’s reduced from 拢149.99 to 拢99 and an AQhui Expandable Garden Hose Pipe that is now 拢18.62 instead of 拢25.99. Look out for stellar deals on tech, such as the Csasan Smart Watch which was 拢99.99 and is now just 拢23.99, which is a massive 76% saving. There’s also money off travel essentials, such as the Apple AirTag down from 拢35 to 拢28. Beauty fans will have plenty of special offers too, including Olay Super Serum for just 拢16.99 (was 拢39.99). We will be bringing you all the best deals over the coming week and throughout the event.