By Meghan Coon
I’ve always had a tough time maintaining my pearly blonde hair, particularly on the day I get my roots done; for some reason, no purple shampoo or at-home toners have worked as well, and I’d like to get my hair back to that just-toned white colour that I get from the hairdressers. However, everything changed a fortnight ago.
My new favourite haircare brand, Hask, has launched yet another new range of products specifically designed for treating and restoring blonde hair while saying cheerio to yellow and brassy tones. As I’ve already become a Hask devotee thanks to their Argon Oil and Repair lines (which I’ve already reviewed), I thought I’d give this new Blonde Care range a whirl to see what difference it would make to my blonde curls. And once again, Hask has delivered.
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The new Blonde Care line includes the HASK Blonde Care Purple Toning Shampoo (£13.28), the HASK Blonde Care Purple Toning Conditioner (£6.99) and the HASK Blonde Care Deep Conditioner Treatment (£2.99), all of which are available on Amazon.
Aiming to enhance both natural and bleached blonde hair while eliminating that unwanted brass, HASK’s Blonde Care Collection is touted as your summer go-to for refreshing your soft, summer-ready strands. The new shampoo and conditioner feature hydrating elderberry oil and rejuvenating Vitamin C to keep damage and brass at bay, leaving hair feeling desirable, smooth and rejuvenated with every wash, reports the Mirror.
The HASK Toning Shampoo and Conditioner are designed to work as regular top-ups to combat yellowing and brassy undertones. Essentially, they serve as a regular at-home toner that revives hair and recreates that salon-like finish from your own shower.
I’ve been using these for just over a fortnight, alternating with HASK’s argon oil shampoo and conditioner every other hair wash. The stubborn parts of my hair that usually turn yellow first and stay yellow, even after lengthy toning treatments, have lightened to a paler, near-white colour similar to what I get from the hairdressers.
The sulfate-free formula in all of HASK’s shampoos and conditioners minimises damage caused by ingredients like sulfates while restoring the health and shine to your hair. My hair, which is typically on the dry side, has felt so healthy and silky smooth since HASK took over my entire haircare routine, and now my blonde hair is getting a loving tone, too.
But the real star of this new line is the £3 Deep Conditioning Treatment, which works wonders for refreshing strands, making them look salon-fresh and ready to shine in the summer sun. I don’t think I’ve ever used an at-home blonde treatment that leaves my hair feeling so soft and silky while also fully restored to the platinum blonde shade I get from the hairdresser’s.
The mask might appear a bit daunting at first, given its purple colour, but as long as you don’t leave it on for more than the recommended 5 minutes, your hair will emerge pearly white with silver undertones, sans any purple tint. However, if your hair is particularly prone to absorbing pigment from purple shampoo, you might want to rinse it out before the 5-minute mark.
The first time I used mine, I kept it in for just 3 minutes due to concerns about purple staining, but I’ve since left it in for the full duration without any problems.
The £2.99 sachet is an absolute steal as it contains two to three treatments, although depending on the length and thickness of your hair, you might find it’s enough for just one comprehensive treatment.
You can grab the HASK Blonde Care Shampoo, Conditioner and my new favourite Blonde Care hair mask on Amazon, along with the original HASK Argon Oil Shampoo, or one of their other products like the Tea Tree Oil Shampoo. You can also get the HASK hair mask from Perfumes Club for £2.85.