By Our Staff
Danone India鈥檚 brand Dexogrow has unveiled a digital film that champions the importance of cognitive development, one of the most crucial aspects of a child鈥檚 growth.
Speaking about the campaign, a Danone India spokesperson said: 鈥淚ndia鈥檚 future hinges on the well-being of our children, yet we face a silent crisis where 67.1% of children grapple with iron deficiency and anemia. This isn鈥檛 just a number, it鈥檚 a silent crisis that hampers a child鈥檚 growth, learning, and overall development. The alarming reality is that despite its widespread prevalence, awareness about iron absorption and its critical impact remains staggeringly low. Our Dexogrow campaign champions a child鈥檚 merit and mental agility, reminding us that true potential stems from good health and cognitive strength. It鈥檚 not just about a product鈥攊t鈥檚 about empowering parents and giving every child the chance to thrive.鈥
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