By Niamh Kirk
Lauren Sanchez Bezos has become one of the most talked-about women recently – so why has she completely wiped her Instagram feed? The new wife of Amazon founder Jeff Bezos , who tied the knot just a few days ago in their star-studded $50 million Venice wedding has appeared to have deleted all of her social media posts, and instead left just two up for her one million followers – of her wedding day. Lauren, a former journalist and entrepreneur looks like she’s starting fresh after marrying her billionaire spouse, but is this a power move or is the new Mrs Bezos having a total rebrand of who she is? According to PR expert Chad Teixeira, the 55-year-old’s Instagram clear-out is a “classic, strategic move”. The expert says he’s a fan of what she’s done and tells The Mirror : “By wiping her feed and leaving only two wedding photos, she’s signalling a new chapter, not just personally, but publicly.” He details how this is something we often see in high-profile personal rebrands, and it’s not just about aesthetics, but more about “narrative control”. The expert continues: “When someone marries into the world ’s most powerful business dynasty, every detail becomes part of a broader brand story.” So by curating her digital presence so tightly, Chad suggests she’s “shifting the focus from her past media persona to her future as ‘Mrs. Bezoz’,” and further detailed how she’s “asserting control over how she’s perceived, elevating her public image, and aligning herself with a new identity that may be more philanthropic, global, or business-oriented.” However it’s not something new, this type of move is becoming more common among celebrities and other public figures who are reintroducing themselves – especially around milestone life events. “Social media is the new press release,” Chad said. “From a PR perspective, digital minimalism like this creates intrigue and mystique, it invites speculation, encourages media attention, and positions the individual as intentional and calculated,” the expert adds. In Lauren’s case, Chad says the erasure of past content could be a “deliberate distancing” from her previous public narratives such as her work in media, her high-profile relationship timeline, or even older images that “no longer reflect the level of influence she now commands.” We’ve seen similar moves with Meghan Markle , Kim Kardashian , and even Beyoncé — women who understand the power of silence, space, and curation. “Clearing an Instagram grid isn’t just about vanity or control; it’s a strategic recalibration of brand equity,” says Chad. Lauren is stepping into a new arena, potentially one that will involve global philanthropy, business ventures, or even shaping her own legacy alongside Bezos. “And when that’s the goal, the past becomes less relevant than the image she’s choosing to project now.” Similarly, chartered psychologist Dr Louise Goddard-Crawley tells The Mirror that Lauren’s move is not unusual and clearing her Instagram could reflect a “desire to consolidate her identity, project a sense of control, and mark a clear beginning to this next chapter.” For more stories like this subscribe to our weekly newsletter, The Weekly Gulp , for a curated roundup of trending stories, poignant interviews, and viral lifestyle picks from The Mirror’s Audience U35 team delivered straight to your inbox. The expert notes that there may be a few different layers to her new social media page – particularly following a period of intense public scrutiny. “When a wedding is picked apart so publicly, curating your digital presence could be a subtle but powerful way to reclaim the narrative,” the expert explains. “It might also reflect an attempt to align more closely with an ‘ideal’ self; with the curated feed serving as a kind of mirror to the version of herself she wants to solidify, both to others and to herself. Social media often becomes a space where identity is rehearsed and reinforced, particularly for those whose lives are so publicly consumed.” Dr Goddard-Crawley further adds that it could also be a “defensive function” too. When under pressure or in the spotlight, the expert said by simplifying what’s available to the outside world can feel “containing” and could perhaps a way to minimise exposure and offer a sense of control. “Perhaps it helps her keep things feeling clear and resolved,” she adds. “It’s a striking move and perhaps that’s part of the point!” Help us improve our content by completing the survey below. We’d love to hear from you!