By Et Spotlight
Girija Subramanian, Chairman and Managing Director, The New India Assurance Co. Ltd., shared valuable insights in an exclusive fireside chat on the theme 鈥淔uture Proofing India鈥檚 Small Businesses: The New Blueprint for Risk and Resilience.鈥 She highlighted the growing shift towards AI-driven credit rules and the increasing adoption of digital lending as key trends shaping the future of MSME financing. However, she also pointed out a critical gap 鈥 the lack of awareness among MSMEs about specific insurance programs that can help them mitigate risks effectively. While the government has introduced several supportive schemes and policy reforms for MSMEs, Girija emphasized the need for greater outreach and education to ensure these benefits reach grassroots businesses.