By Jodie Cook Senior Contributor
Master LinkedIn with comment-led growth, without even posting
The comment section of LinkedIn posts have become a wasteland of AI-generated platitudes. They look terrible, they add zero value, and LinkedIn probably should do something about it. But within that mess lies your opportunity. People on LinkedIn are craving realness. When everyone else is writing “Great post! [Insert cheesy line that repeats the sentiment in a new way]
” and “Thanks for sharing! [Add irrelevant question]”, you stand out by being more human.
Their bad comments make your good ones look even better. Like a handwritten note in a pile of junk mail. Now, you just have to show up and comment.
Most business owners spray generic responses across the platform, hoping something sticks. But your dream clients want depth, insight, and genuine engagement. Not volume. Master strategic commenting and transform from just another notification into someone they remember, respect, and eventually buy from. While everyone else fights the algorithm, you’re building relationships one meaningful interaction at a time.
Grow by leaving awesome LinkedIn comments
Identify your strongest beliefs
Your commenting strategy needs a theme. And the theme stems from your beliefs. Specifically, those that your dream customers share, even if they don鈥檛 realise. First up, identify your strongest beliefs. You’re going to use your comments to mirror their beliefs back to them. When you comment on someone else’s post, your comment has a chance of appearing on the feeds of your followers. So they need to see that you are their sort of person.
Think about the core truths that drive your business. Maybe you believe that automation without personalization kills brands. Perhaps you’re convinced that most marketing advice ignores human psychology. Whatever your stance, make it clear and consistent. Your comments become mini-manifestos that attract the right people while repelling those who’ll never understand your value.
Make your hitlist
Don’t waste your comments. Only comment on the posts of people who match your dream customer or who also serve your dream customer. Most of LinkedIn is people who will never buy from you. You need to be intentional and targeted to make this work. Create a spreadsheet with 50 names. For additional detail, include their typical posting times, the topics they care about, and what kind of comments get the most engagement on their posts.
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Show up consistently in the right conversations to become a familiar face in your ideal client’s world. They start recognizing your name, appreciating your insights, and looking forward to your perspective. And if your profile is optimised, they鈥檒l know what you do. Strategic commenting can lead to five-figure contracts without cold pitching. Just consistent, valuable presence in the right places.
Get yourself in a high energy state
Your energy comes through in every word you type. Listen to your favorite hype music when you comment. Take some deep breaths. Stretch. Be ready to spread good vibes. When you feel energized and engaged, you write better comments that spark conversations. Set a timer for 20 minutes and treat commenting like a focused work session. No email tabs open. No Slack notifications. Just you, LinkedIn, and the intention to add value.
When you comment from this state, you naturally write responses that feel generous rather than grabby. People sense the difference. They respond more openly, engage more deeply, and remember you as someone who brings positive energy to their posts. Think about the comments that make you smile versus the ones that feel like someone’s fishing for attention. Be the former. Every single time.
DM people as well
When you comment on someone’s post, DM them as well. Become even more familiar to them. It doesn’t need to be complicated. It doesn’t need to be a lengthy message. Let them know they are doing great. Let them know you are cheering for them. A simple “Your post about client boundaries really resonated. I’ve been thinking about this all morning” goes further than a pitch.
The magic happens when someone sees your thoughtful comment publicly, then gets a warm DM privately. You’ve just created two touchpoints that reinforce each other. They’re far more likely to check out your profile, read your content, and remember who you are. Business owners keep mental lists of people who consistently support their content. When they need services those supporters offer, they become the first call.
Revisit your list
Your commenting strategy needs constant evolution. Revisit your list monthly. Notice whose content no longer aligns with your message. Add new voices who’ve caught your attention. Pay attention to which comments spark conversations versus which ones get ignored. Are you adding unique perspectives or echoing what others already said? If I covered up your name on your comments, would people still know it’s you?
Track your results without obsessing over vanity metrics. Maybe you notice that your comments on posts about leadership challenges always start conversations, while your responses to motivational quotes don鈥檛. Use these insights to adapt your approach. When you comment strategically for six months, you’ll have built a network of people who know, like, and trust you without ever feeling sold to.
Play the long game: grow your LinkedIn with comments
Use comment-led growth to become indispensable to the right people over time. While others chase viral posts and algorithm hacks, you’re building relationships that turn into revenue. Share your beliefs. Get intentional and show up meaningfully, stacking touchpoints in the DMs. Go from random LinkedIn connections to a community of people keen to work with you. Your next big client is probably posting right now. Go find them.
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