By Martin Shwenk Leade
TIL CreativesRepresentational
Cityflo, an urban mobility firm has partnered Signpost India to tap into new channel for brands.Signpost India will manage advertising across Cityflo鈥檚 expanding fleet, currently operating in Mumbai, Hyderabad, Delhi NCR, and select emerging metros. With high-visibility formats including full bus wraps and curated in-bus displays, the platform offers an opportunity for brands to engage with India鈥檚 corporate audience during their commute.鈥淲ith Signpost, we have found a partner who shares our vision of enhancing the commute experience with thoughtful, well-placed messaging,鈥 said Jerin Venad, Co-founder and CEO, Cityflo.鈥淲e are excited to work with Signpost to bring to life contextual, impactful campaigns that resonate with our customers and create genuine value for them and the brands they love.鈥滳ityflo鈥檚 fixed routes and predictable schedules give brands consistent, repeat exposure during prime traffic hours across premium office hubs, business corridors, and ultra-HNI and residential catchments. It鈥檚 one of the few transit platforms where reach meets relevance, and visibility meets intent.鈥淭his isn鈥檛 just advertising 鈥 it鈥檚 storytelling on the move and tech shall assist to grow the ROI of the campaign,鈥 said Royston D鈥橝lmeida, Vice President 鈥 Enterprise, Signpost India.鈥淐ityflo鈥檚 audience is India鈥檚 emerging power class 鈥 professionals who value quality and convenience. We are excited to take this opportunity to market at scale and help brands build lasting resonance through contextual, clutter-free placements.鈥滾ive EventsBrands like Flipkart, Parle Agro, Mirae Asset, and SBI have already launched campaigns across Cityflo鈥檚 Mumbai, Hyderabad and Delhi fleets. With new premier routes in the pipeline, this partnership is set to become a game-changer in the way brands connect with India鈥檚 working population, it said.(You can now subscribe to our Economic Times WhatsApp channel)
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(You can now subscribe to our Economic Times WhatsApp channel)Read More News onsignpost indiaCityfloSignpost Indiaurban mobilityadvertisingdigital advertisingbrand campaignsMumbaiDelhi NCR(Catch all the Business News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online….moreless