Dubai is one of the most trusted places in the world to buy gold — but even here, if you’re not asking the right questions, you might pay more than you need to, or worse, walk away with something you didn’t fully understand.From the bustling alleys of Deira Gold Souk to the polished counters of Dubai Mall, gold buying here is equal parts cultural tradition and savvy financial decision. Whether you’re a UAE resident, a tourist, or a GCC investor looking to pick up jewellery or bullion, here’s a simple guide on what to ask before handing over your dirhams..UAE tourist guide: What are the do’s and don’ts when buying gold from Dubai?.What to always ask before paying1. What’s the exact gold rate per gram today?Make sure you’re being charged based on the current day’s price, not yesterday’s or an inflated rate.2. What karat is this item? Can I see the hallmark?Don’t assume purity — verify it. The hallmark is your best proof.3. How much are the making charges?This is where prices vary most. A simple bangle may have lower making charges than an intricate necklace. These charges are negotiable, so ask.4. Can I get a full receipt and certificate?Ask for an invoice that includes:Karat and weightGold rateMaking chargeVAT (if applicable)Also request a certificate of authenticity — especially if it’s for investment.5. What’s your return or exchange policy?Can you return it in a week? Do they offer buyback value? A reputable shop will clearly explain their policies.6. Are there any other fees or taxes?Hidden polishing charges? Cash discounts? Credit card surcharges? Know before you pay.Avoid these common mistakesDon’t fall for ultra-cheap deals – Gold is tightly regulated in Dubai. A price too good to be true usually is.Don’t assume the price of gold is negotiable – It’s not. Only making charges can be discussed.Don’t skip asking questions – Trusted sellers won’t hesitate to explain.Don’t rely on verbal promises – Insist on written proof.Don’t forget your home country’s customs rules – For example, Indian travellers face tight limits on how much gold they can bring back duty-free.Final word?Whether you’re investing in bullion, buying a wedding set, or picking up a holiday souvenir, Dubai offers some of the world’s best gold shopping — but only if you shop smart. By asking the right questions, you’ll leave not just with gold, but with confidence.